Fujitsu Australia opens Digital Media Centre of Excellence in Melbourne
Victorian Information and Communication Technology Minister, Marsha Thomson, officiated at the recent opening of Fujitsu’s Asia Pacific Digital Media Centre of Excellence (CoE) in Melbourne. Located at Fujitsu’s Victorian head office at Southbank in Melbourne, the CoE leverages Fujitsu’s advanced leadership in digital media technology to deliver a broad array of capabilities in system development, design and integration, backed by Fujitsu’s proven TELentice platform for distributing and managing content.
The Centre of Excellence unveiling also marked the first time Fujitsu’s ground-breaking new colour ‘electronic paper’ was demonstrated in Australia. Electronic paper features colour images that can be continuously displayed without the need for electricity. It’s anticipated the technology will be on the market within the next 15 months.
“By establishing our regional Digital Media Centre of Excellence in Melbourne, we are saying to the rest of the Asia Pacific Region that Victoria is the place to look to for the latest developments in digital technology and integration services,“ said Rod Vawdrey, CEO, Fujitsu Australia and New Zealand. “Over time, we expect this facility to grow significantly, providing jobs for Australians and supporting the regional market with specialist skills and knowledge, which will ultimately translate into export dollars.”
Initial uses of digital technology include point-of-sale systems for real-time pricing and offers, in-store information kiosks, transport entertainment/information systems, mobile devices and corporate communications, with some major retailers already planning to use it for RFID shopping trolleys and other emerging applications.
“The TELentice platform that enables our customers to distribute and manage digital content was developed here in Australia and represents a unique value add by Fujitsu in this space. As the digital media market increasingly redefines the corporate communications paradigm, we will continue to grow and extend our capabilities in the area of digital technology and services to maintain our leadership edge and help develop the digital signage market across the Asia Pacific region,” Rod Vawdrey said.
TELentice integrates with the full range of intelligent display devices to enable organisations to manage all their digital content from a single application, not only distributing display materials, but also collecting feedback about its impact to enhance the positioning of future campaigns.
The TELentice Distribution Platform is already being used to manage content on Sydney’s CONNEX Light Rail System, in the State Library of Victoria, within the Fosters Group, Coles Myer 1st Choice Liquor, on Bangkok’s Thai Rail and in Taipei’s 7Eleven stores.
Currently valued at around US$500 million worldwide, the digital media market is predicted to balloon to US$2 billion by 2007/08 as organisations take advantage of the opportunity to tailor their messages to specific audiences and locations in real-time.
“Already, Australian enterprises are embracing digital media for a wide range of uses, such as corporate communications programs to keep their staff up to date, displaying information in galleries and libraries, entertaining travellers on public transport, and for point-of-sale promotions,” Mr Vawdrey said.
Paul Fleming, Executive General Manager, Consulting and Applications Development, Fujitsu is responsible for the operational roll-out of the centre.
“This centre will play a valuable role in educating companies about what is possible with digital media and how it can enhance their marketing and communications initiatives and extend the value of their existing technology investments,” commented Mr Fleming.
“It also positions Fujitsu as the leading provider in this space with a complete, end-to-end solution encompassing design, proof of concept, integration, and content delivery and management,” he added.
For further information about the Digital Media Centre of Excellence, please contact:
Franca Surace
Tel: 03 9924 3468
E-mail:franca.surace@au.fujitsu.com
This article features in the February 2006 issue of interaction, Fujitsu's electronic customer magazine. Also in this issue:
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advanced leadership in digital media technology to deliver a broad array of capabilities in system development, design and
integration, backed by Fujitsu’s proven TELentice platform for distributing and managing content.
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