From the CEO – Innovation - Fujitsu's competitive advantage

By Rod Vawdrey, CEO, Fujitsu Australia and New Zealand

One of the most significant dynamics in the IT landscape continues to be the fast-changing relationship between customers and their IT provider.

If I had to list the four key things I believe customers are currently wanting from IT providers such as Fujitsu they would be:

1. Access to the best and brightest people
2. Quality local and global reference sites
3. Solutions that will lower ownership cost and boost return on investment
4. Innovation throughout the lifecycle of the relationship

Of these, the final one can be the hardest to deliver. How do you continue to deliver innovation year-on-year to provide better outcomes for clients?

As the world’s third largest IT services provider, Fujitsu has established a global reputation for delivering intelligent IT solutions that are entirely benefit-driven and that return on investment in even the most demanding enterprise environments.

Moreover, Fujitsu invests over US$2 billion in research and development annually so that our customers have all the advantage of emerging technologies and the smart thinking behind them. We’ve also developed a suite of systems and frameworks that ensure success. From implementing an optimised IT environment to creating an adaptive architecture, there’s no IT challenge we consider insurmountable.

An example is our new FlexFrame solution for the mySAP Business Suite, featured in this edition of interaction. Developed jointly with SAP, this combination of technology innovation and services is enabling our customers to reduce significantly the cost of owning SAP systems while greatly accelerating implementation schedules. This solution has already been successfully implemented by over 60 of our clients globally. Every organisation in Australia with investments in infrastructure supporting SAP should be as excited about this launch as I am.

In addition, the appointment of Fujitsu Australia to a number of recent outsourcing and IT services arrangements, such as the NSW Roads and Traffic Authority, is ongoing affirmation of the importance of this end-to-end capability both here in Australia as well as overseas. In each of our new or continued partnerships, Fujitsu was engaged because we could demonstrate not only an understanding of the client’s business issues but also a forward-thinking market-leading strategy to address those issues.

I’m in no doubt that Fujitsu delivers strongly on each of the four key customer issues and I encourage you to talk to us about the challenges you’re currently facing.

I would also like to invite you to visit our new head office in North Sydney. Our executive, client and consultancy teams are now located at 15 Blue Street.

The move is an important strategic step in our own business transformation and is a direct result of last year’s acquisition of ATOS Origin and merger with DMR Consulting. We believe that by locating our executive and customer-facing personnel in one place, we can further improve service through greater proximity to many of our customers and closer cooperation and innovation-sharing among our expert teams.

I look forward to talking with you soon.