Fujitsu Helps Channel ‘Create Sales’ with New, Easy-to-use Media Toolbox
Fujitsu Technology Solutions
Fujitsu today announces increased assistance for its channel partners, with a powerful new marketing platform that makes it simpler and more effective for channel partners to market the company’s industry-leading products. Free of charge, and without the need for special marketing, copywriting, or graphic design skills, now Fujitsu SELECT Experts and SELECT Partners – in minutes rather than weeks – can produce advertisements, marketing collateral, or newsletters to raise their revenues while keeping a lid on costs.
Fujitsu SELECT Partners, SELECT Experts, and distributors can now access the new ‘Media Toolbox’ simply via the standard Fujitsu Channel Partner Portal. This web-enabled platform delivers a complete set of easily customizable marketing materials, including advertisements, flyers, emails and online banners for popular Fujitsu products and promotions. All of these can be quickly edited, modified, or translated directly in the portal, as well as tailored with partner logos and contact details to ensure seamless and professional marketing support for partners.
The Fujitsu SELECT Partner program helps resellers grow their business through a closer relationship with Fujitsu, providing exclusive access to people, resources and training. This helps partners increase their skills, benefit from marketing materials and provides eligibility for bonuses and funds to drive differentiation and accelerate sales efforts.
Dag Melheim, Sales Director - Product Sales Department, Fujitsu Norway
“All of our channel partners understand the added value that professional marketing brings to their businesses. The ‘Media Toolbox’ provides everything necessary to produce powerful tailored materials to deliver sales and fuel business growth. This significant enhancement shows the ongoing power of the SELECT Partner Program in delivering a complete service to our fast expanding channel ecosystem.”
Alastair Edwards, Principal Analyst, Canalys
“Our research shows the high importance channel partners put on marketing; for many, the biggest challenge is the prohibitive cost of effective marketing. Through this tool, Fujitsu is helping to shoulder much of this cost for partners, thereby also improving their return on investing in the SELECT Partner Program. Partners also want to be able to differentiate their marketing campaigns, and the ability to customize a wide variety of Fujitsu campaign materials, rapidly and in local language, should help with this. This is a significant improvement for Fujitsu’s channel, and should encourage more partners to actively participate in marketing campaigns around Fujitsu.”
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see http://www.fujitsu.com.
About Fujitsu Technology Solutions
Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large, medium-sized and small businesses. The company offers a full portfolio of IT products, business solutions and services, ranging from workplace systems to datacenter solutions, managed services, and cloud-based software and solutions. Fujitsu Technology Solutions employs approximately 13,000 people and is part of the global Fujitsu Group. For more information, please see: ts.fujitsu.com/aboutus.
All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
Date: 12 september, 2013