Archived content
NOTE: this is an archived page and the content is likely to be out of date.
Winning Mind Share
Fujitsu Malaysia aims to win mind share first in the printer and scanner business before winning market share.
Article reproduced courtesy of BusinessToday, Malaysia Vol. 5 Issue No. 2, February 2005.
Scanners and printers have quickly made their mark in the business world in the past few decades. They have become essential business tools in the office environment today.
Their use in business has evolved and their importance is increasing. From mere basic operational needs of the office, the scanner now plays a vital role in the document protection arena while the printer is an indispensable output device for both business and leisure needs.
While the enterprise scanner market is a steadily growing one, the case is not the same in the mature market of printers – namely the dot matrix printer segment.
As such, how can one gain share in a market that is bordering saturation? The answer is gaining market share through winning some mind share, says Desmond Chan Tong Yap, President and CEO of Fujitsu (Malaysia) Sdn Bhd.
To read full article please download files below:
Cover Page (67 KB)
Page 1 (32 KB)
Page 2 (24 KB)
Page 3 (27 KB)
Contact Us
