Fujitsu Focuses on Services-Oriented Growth in Key EMEIA Markets

Following a comprehensive review of its business operations across EMEIA and with a focus on business growth, Fujitsu now plans to take the next step toward implementing a strengthened focus on the development, integration and operation of value-added services and solutions for customers in the region.

Consequently, Fujitsu will concentrate its resources in EMEIA markets that support its services-oriented growth. These countries are Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Luxembourg, the Netherlands, Poland, Portugal, Russia, Spain, Sweden, Switzerland and the UK. In these countries, Fujitsu will continue to offer a full portfolio of services, solutions and products. Fujitsu is also putting in place plans to further strengthen its business in these countries, through a combination of focused services growth, investment in future skills, and improved operational performance.

In all other countries in EMEIA, Fujitsu is moving to a channel-driven model. Fujitsu will leverage its established network of channel partners and continue to provide the full product and product-related services portfolio to customers. Currently, 80 percent of Fujitsu’s product-related business in the EMEIA region is already channel-based. A managed process will ensure a smooth transition for customers and partners, and Fujitsu is committed to finding socially acceptable solutions for affected employees. Planned measures are subject to consultation with relevant employee representative bodies.

Fujitsu underlines continued commitment to global customers
Fujitsu is reinforcing its commitment to global customers and will continue to serve them across the entire EMEIA region. Fujitsu’s Global Service Delivery operations are not affected by these changes. Fujitsu will continue to provide customers worldwide with service delivery from a global network, including a continued presence in India.

In addition, Fujitsu will continue to operate its ServiceNow practice and directly support key services customers in Norway.

Duncan Tait, SEVP and Head of Fujitsu EMEIA, says: “In taking this next step to improve our operating model, Fujitsu is placing a greater focus on the countries in the EMEIA region that we have identified as being critical to our ambition to become more of a services-oriented company. Our evolving business model ensures that we can continue to best serve our customers, wherever they operate. The operational changes we are making will help us reduce structural costs and to secure a future in which Fujitsu’s offerings remain relevant for our customers, providing continued value to our shareholders and our employees in the long term.”

Rupert Lehner, SVP and Head of Central Europe, Product, Enterprise Platform Services EMEIA at Fujitsu, says: “Fujitsu’s strong channel partner network is already the primary route to market for our product portfolio in the EMEIA region. With this step, we are building on longstanding partnerships and investing further in a sophisticated channel ecosystem to strengthen the distribution of Fujitsu products and product-related services. This transformation will contribute to a more profitable product business long-term for Fujitsu.”