"The Iwata Smart Agriculture Project was launched to create a strong agricultural base by ORIX Corporation, Masuda Seed and Fujitsu."
Launched in early 2016, the Iwata Smart Agriculture Project aims to co-create a new business model involving a number of operators who will combine their knowledge and expertise to establish an agricultural value chain focused on creating a strong agricultural base in the Iwata area of Japan. Three companies have embarked on this innovative agricultural project: ORIX, with its extensive agricultural products distribution network, the Masuda Seed plant nursery business with expertise in developing seed varieties, and Fujitsu, skilled in digital technologies.
Despite booming exports, the Japanese agricultural industry faces a lack of resource in innovation as well as dwindling recruitment and global competition. It needs to find new, creative ways to maximize yield and exploit new varieties of produce.
Fujitsu has joined forces with ORIX and Masuda Seed to create the Iwata Smart Agriculture Project, which will establish a new style of agriculture that takes full advantage of digital technologies including sensors, networks and the cloud.
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