Fujitsu India Ltd. Aims Higher With Its Brand-Building Initiatives

With a simple and balanced mix of popular events, advertisements and consumer oriented fairs, Fujitsu’s brand building exercise has been adding substantial value to its perception and equity. These activities aim at building the image around our ethos- 'The Possibilities Are Infinite' in the minds of consumers i.e. the possibilities are infinite for more innovative & eco-friendly products, more personalized solutions, more service, more quality from Fujitsu!

Our marketing activities in India achieved a perfect ending of FY 07 through the participation in yet another prestigious ongoing event - INFOCOM 07-08 being held Kolkata, from 21st to 24th Feb, 2008. It was a 3 day conference and a 4 day exhibition. The Conference been held at Hotel Hyatt Regency and the Exhibition at the Salt Lake Stadium grounds, Kolkata.

Perceived as one of the largest Information and Communication Technology (ICT) exposition in India, INFOCOM 07-08 is brought together by India’s largest selling business magazine Businessworld, in exclusive partnership with CeBIT, the world’s largest trade fair showcasing digital IT and telecommunication solutions for home and work environments.

Spread over 60,000 sq. ft of space which hosted over 200 exhibitors, over … speakers and more than 1000 delegates, the exhibition saw a presence of 10,000 footfalls comprises of potential consumers and channel partners in the region, CEOs, business strategist, IT and ITES professionals, Business executives, Marketing professionals, Senior government officials, Analysts and Consultants, Venture capitalists, Investment Bankers, Distributors & Dealers, policy makers, academia and industry experts from across the globe. It has a special focus on Computer Hardware & Software, Communications, Services, Infrastructure, and Digital Lifestyle.

We also had a speech note by Mr. Mikito Kiname- CEO, Fujitsu India Ltd. He shared the idea of Fujitsu’s commitment towards environment with the media which comprises of our Green IT Innovation policies, the continuous struggle to reduce carbon dioxide emission through IT infrastructure and leveraging green products, with a great focus on our Blade & SPARC enterprise servers, Storage, PCs and other computing products too.

A lot of advertisement and campaigning activities took place at the event and media. Different co-branded collaterals have been distributed there. One can see all the campaigning been taken forward on the website of INFOCOM at www.indiainfocom.com

Along with Fujitsu more than 200 companies from various sectors - IT, Electronics, Home Appliances etc. participated in the event, they were: CISCO, Logitech, Lipi MGE, Emerson, HDIL, TATA Communication and many more.

We see Eastern region as a potential emerging market for us. In order to reiterate our commitment to develop profitable business in the coming financial year and effectively leverage our penetration, such events offer excellent opportunity to tap & reach our target customers. This has been a significant move to strengthen our presence in metro cities.

With this endeavor, Fujitsu has moved one step ahead in broadening its horizons of brand building initiatives, which have been fortified gradually through varied activities.

The wave of convergence, sweeping the IT industries in Indian market, is causing the thin line of distinction amongst them to disappear at a fast pace. This change has elicited Fujitsu to gain traction of the consumer in India with its creative and focused strategies. We hope to move forward continually the same way in this in FY 08-09 too.