Digital Media Networks

End-to-end solutions for delivering dynamic information and advertising to your customers

The overriding imperative for any retailer today is to sell more, while keeping costs down. And that means finding creative new ways to inform and inspire the consumer.

Dynamic displays are hugely promising, capitalising on in-store space to create a new channel to customers, and open up new revenue streams from advertisers. All the research points to their effectiveness, in terms of recall, persuasion, footfall and sales. At the same time, falling prices for plasma and other display technologies mean that the costs can be less than TV airtime or Web banners.

With an estimated 70% of buying decisions made by purchasers at the point of sale, this really is too good an opportunity to miss.

Research has shown that digital communications enhance the customer’s shopping experience:

• People are 7 times more likely to notice digital advertising compared with static displays.
• 86% of retail customers say multimedia displays make a difference to where they shop.
• 90% of retail customers say on-screen multimedia enhances the environment.

Business benefits

Cracking the content challenge

With a Digital Media Network solution from Fujitsu, you’ll put the right content in front of the right people at precisely the right time, every time.

Using the most advanced and versatile multimedia communications platform on the market today, Fujitsu’s solution provides superb quality imagery across all display technologies, from small LCDs to plasma and the largest colour LEDs. Delivering compelling content simply isn’t a problem any more: live external video feeds can be mixed on screen with store-and-forward content and "ticker tape" data feeds, with everything centrally managed and scheduled.

GALP, Portugal's biggest energy company are using Digital Media...
Their latest innovation is Galp TV – entertainment and information for customers while they’re waiting to pay for their fuel.