Fujitsu Services

Fujitsu hosts European ‘Responsive Retailing’ event

-Agility will be a requirement for future success-

London, 11th April 2005 — Fujitsu Services, one of Europe’s leading IT services companies, hosted its ‘Responsive Retailing’ event at The Grove in Hertfordshire, on April 6 and 7, 2005. The event, attended by over 100 leading retailers throughout Europe, provided an industry forum to hear what some of the top names in retail are doing to meet the challenges of today’s customers.

The keynote speech was delivered by Andrew Higginson, finance director at Tesco Plc, who provided insight and knowledge into the value and use of technology from a business perspective. Andrew explained that technology is essential to understanding Tesco’s customers and, to ensure a competitive edge, it is the use of technology and not the technology alone that is the enabler.

Other speakers and topics included:

• Bob Burlton, chief executive of Oxford, Swindon & Gloucester Co-operative Society - latest in-store technology to enhance customers’ experience and the transformation of their business
• Jean-Fabrice Mathieu, managing director of Kelkoo Group - the value chain of online retailing and the influence of shopping comparison sites
• Mim Burt, principal analyst and research director for retail in Europe for GartnerG2 - a cross-channel integrated approach to drive retail loyalty
• Giovanni Colauto, finance director of de Bijenkorf (the largest top-end department store in the Netherlands) - business IT alliances
• Dr Mark Dorgan, European retail partner at Fujitsu Services - integrated technologies through the creation of real-time simple solutions

Chaired by respected retail journalist, Penelope Ody, the theme for the event was responsive retailing. The theme was echoed by all of the speakers, in terms of the need for retailers to ensure agility in order for them to satisfy their customers’ needs and to stay ahead of the competition.

During Dr Mark Dorgan’s presentation, he talked about the need for retailers to operate in an integrated and responsive decision-support environment and offered six components to ensure an effective retail value chain:

1) Service package - a need to understand a customer’s business model

2) Responsive store - a one-stop shop to deliver convenience to both consumers and staff, with PoS at its heart

3) Responding to the customer - understanding the customer through loyalty systems

4) Responsive supply chain

5) Responsive networks

6) Managed services

Following the presentations, delegates also attended workshop sessions on:

• Migrating to future PoS
• Supply chain management’s progression towards real-time driven networks
• Keeping pace with your customers

Notes to Editors

About Fujitsu Services
Fujitsu Services is one of the leading IT services companies in Europe, Middle East and Africa. It has an annual turnover of £1.74 billion, (€2.58 billion) employs 14,500 people and operates in over 20 countries. It designs, builds and operates IT systems and services for customers in the financial services, telecom, retail, utilities and government markets. Its core strength is the delivery of IT infrastructure management and outsourcing across desktop, networking and data centre environments, together with a full range of related services, from consulting through integration and deployment.

Headquartered in London, Fujitsu Services is the European-centred IT services arm of the Fujitsu Group. The Fujitsu Group is a US$45 billion (€37 billion) leader in customer-focused IT systems and services for the global marketplace.

Fujitsu Services website: http://uk.fujitsu.com

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