"Dentsu and Fujitsu provide a consulting framework to help maximize customer experience and establish an effective marketing approach."
Dentsu, Inc. is the world’s largest advertising agency and the long-standing leader of the Japanese advertising market. The Dentsu Group is the fifth largest communication group worldwide. In recent years, the company has expanded the scope of its business beyond just advertising. It now supports end-to-end marketing activities for its customers in various industries. For this, Dentsu provides marketing solutions, helping them transform their businesses through establishing communication channels and sustainable engagement processes with consumers.
Behaviors of consumers are increasingly becoming more granular. To maximize value in the changing environments, enterprises must better understand consumers and take effective marketing approaches.
Dentsu and Fujitsu commenced collaboration to help customers use the power of Big Data in marketing. The partnership aims to enable enterprises to better understand individual consumers in order to transform their marketing processes.
Read the full Dentsu case study (560 KB/A4, 2 pages)