Fujitsu Hong Kong Limited
Fujitsu To Expand its Hard Disk Drive Business
Hong Kong/Tokyo, February 20, 2006 — Fujitsu Limited recently announced strategic measures to expand its hard disk drive (HDD) business. Fujitsu will be expanding its line of 2.5-inch models and also entering the 1.8-inch small form factor HDD market. The company has been focusing on 2.5-inch HDDs for mobile PCs and 3.5-inch models for enterprise server and network storage systems, and due to the high quality and technological advancement of its products, held second-largest market share worldwide in both sectors in 2005¹. Fujitsu will be focusing its resources in markets where significant growth is expected, aiming to double unit sales and secure its position as the world's third-largest overall supplier of HDDs in fiscal 2008.
2.5-inch HDDs for Mobile PCs
In the mobile PC HDD market, Fujitsu will offer high-capacity 200GB products in fiscal 2006 to meet rapid growth in demand
related to the burgeoning popularity of audio visual-oriented PCs. In addition, the company plans to introduce 7,200 rpm HDDs
for high-end PCs, as well as HDDs incorporating perpendicular magnetic recording technology during the same fiscal year. It
also plans to introduce models capable of withstanding extreme heat and cold for automotive and other non-PC applications.
With this expanded product lineup, Fujitsu aims to capture 30% of this global market segment.
2.5-inch and 3.5-inch HDDs for Enterprise Systems
In addition to its flagship 3.5-inch HDDs for enterprise servers, Fujitsu will also pursue further performance gains in 2.5-inch
form factor HDDs, reflecting the trend to downsizing. For interfaces, the company will concentrate on the increasingly popular
serial-attached SCSI (SAS) interface. In fiscal 2006, it plans to offer high-speed, high-capacity 2.5-inch and 3.5-inch models
running at 10,000 rpm with 147GB capacity and 15,000rpm with 300GB capacity, respectively, for use in enterprise systems that
require both high performance and high reliability. Fujitsu likewise aims to win a 30% share of this global market segment.
1.8-inch HDDs
Fujitsu will enter the market for small form factor 1.8-inch HDDs for application in portable music players, video cameras,
and ultra-portable notebooks that are rapidly increasing in popularity. To accelerate development in this new sector, Fujitsu
will jointly develop products with Cornice Inc.², and is planning to introduce a 120GB model in the first half of fiscal 2007.
By combining Fujitsu's experience and technology in developing 2.5-inch HDDs with Cornice's experience and technology in
developing 1-inch hard drives for consumer electronics, Fujitsu intends to quickly develop and bring highly reliable products
to the market.
¹ Second-largest market share worldwide in both sectors in 2005: (Source: Techno Systems Research. HDD Quarterly Shipment Trend Q3/CY2005 Results, November 15th, 2005.)
² Cornice Inc.:
Established: August 2000
Address: 1951 S Fordham St, Longmont, CO, USA
Founder & Chairman: Kevin Magenis
President & CEO: Camillo Martino
Business: Development and manufacture of hard disk drives for consumer electronics
About Fujitsu Limited
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting
device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services
experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers'
success. Headquartered in Tokyo, Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$44.5 billion)
for the fiscal year ended March 31, 2005. For more information, please see www.fujitsu.com.
About Fujitsu Hong Kong Limited
Fujitsu Hong Kong, a leading technology company, is one of the largest providers of customer-focused information technology and telecommunications (IT & T) solutions and services for organizations in Hong Kong. With more than 50 years of experience and as part of the Fujitsu Group-a global family of IT & T infrastructure experts-Fujitsu Hong Kong extends its expertise across the enterprise and around the region. Fujitsu Hong Kong is able to support and optimize world-class IT & T infrastructure for organizations in the region that require a global and competitive edge needed for a sustainable future. Major customers include Government of HKSAR, Cathay Pacific Airways, PCCW, KGI Asia Limited, Modern Terminals Limited and more. For more information, please visit http://hk.fujitsu.com.
Press Contacts
Candy Wong
Fujitsu Hong Hong Limited
Tel: (852) 2827 5780
E-mail:canwong@hk.fujitsu.com
Azwar Ghazali
Ogilvy Public Relations Worldwide
Tel: (852) 2884 8563
E-mail:azwar.ghazali@ogilvy.com
