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Fujitsu Hong Kong Limited


Fujitsu To Target Exploding Storage Software Market in Hong Kong

Award Winning Storage Product Now Available in Hong Kong;Fujitsu Softek Guarantees 50% Increase in Storage Utilization - Allowing Users to Achieve Instant ROI


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Hong Kong, March 13, 2003 — Fujitsu Hong Kong Limited, a leading provider of information technology and telecommunications solutions and services, today announced that it is targeting the exploding storage software market in Hong Kong. Fujitsu also announced the availability of its comprehensive suite of Softek™ storage management software-designed to capitalize on the rapidly growing storage management software market in the region.

US-based research firm Gartner forecasted the worldwide storage management software market to grow from US$ 5 billion in 2002 to US$ 9 billion in 2006 (Gartner, September 2002). Meanwhile, other analyst reports also indicated the growth of storage management software sales across several Asian cities, including Hong Kong.

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"Organizations in Hong Kong are increasingly asking for storage management software as part of their total IT solution," said Yau Kan, director of Fujitsu Hong Kong. "By adding the Softek product family, we are able to provide a more comprehensive array of information technology and telecommunications solutions and services and to grow market share within the rapidly expanding storage management software segment. Fujitsu Hong Kong is expanding our IT infrastructure and services business, and we feel we are well positioned to take a leadership role in the storage management software market."

Fujitsu in Hong Kong today provides a complete suite of storage management software developed globally by Fujitsu Softek, a leading provider of storage management software.

Scott Kennedy, vice president of strategic business development for Fujitsu Softek, said, "Enterprise customers in Hong Kong will now be able to realize best-in-class return on investment for their data storage assets across multiple storage vendors and platforms, duplicating the results we have achieved for nearly 800 customers throughout the United States and Europe. While other vendors deliver part of the solution or make promises on future offerings, we have developed a suite of award-winning storage management products that are currently available, work together as a complete end-to-end solution and are compatible with the leading storage hardware and operating systems."

Fujitsu's Softek Storage Manager™

The announcement of Fujitsu's thrust into the storage software market in the region coincides with an announcement of a storage utilization guarantee. Customers who install Softek Storage Manager™, a storage resource management software, can result in dramatic cost savings and deferred capital expenses. As proof of its leading ROI capabilities, Softek Storage Manager was recognized in the United States by eWeek as a "Best IT Buy," and by SearchStorage.com and Storage magazine as the 2002 Storage Management Product of the Year.

By deploying Softek Storage Manager or in combination with one of its other multi- vendor storage management software products, Fujitsu Softek will guarantee 50 percent improved utilization of the storage infrastructure or it will supply a free license of Softek Storage Manager software for one year.

Open system storage utilization is at best 50 percent today, according to storage industry analyst Steve Duplessie, founder of the Enterprise Storage Group. "In this economy, faced with inefficient hardware-centric over-provisioning, it is critical for IT departments to develop automated policy-based management to increase the utilization of their existing resources. Simply stated, companies have unintentionally over-bought their storage infrastructure without the tools to manage its full capacity."

Fujitsu Softek has launched this aggressive guarantee based on their experience with customers during the initial deployment of the Softek Storage Manager™software suite. Initially, these customers were complaining that their storage infrastructures were 100 percent allocated but significantly under-utilized. After installing Softek Storage Manager™, several Softek users recovered terabyte of disk space within days, thereby providing instant ROI.

"With today's guarantee, Fujitsu Softek is providing a low-risk opportunity for companies to quickly reclaim the storage utilization that is rightfully theirs, but which had been buried in their current hardware-centric management paradigm," said Kennedy. "It's a no-lose opportunity. For nearly two years we have been demonstrating that there is a powerful alternative to traditional hardware-based storage management practices through open automated storage management software -- now we guarantee it."

Terms of Offer

For the first 20 assessments, Fujitsu Softek is offering companies a free storage utilization evaluation and use of Softek Storage Manager, the industry's first standalone automated enterprise storage resource management solution. By weighing participants' utilization benchmarks against the results of the pilot implementation of Softek Storage Manager, Fujitsu Softek guarantees to improve utilization by 50 percent.

The guarantee utilization program details are subject to mutually acceptable terms outlined in the Softek Storage Manager™ licensing agreement. To learn more, call our enquiry hotline at (852) 2828 2833.


About Fujitsu Hong Kong Limited

Fujitsu Hong Kong, a leading technology company, is one of the largest providers of customer-focused information technology and telecommunications (IT & T) solutions and services for organizations in Hong Kong. With more than 50 years of experience and as part of the Fujitsu Group-a global family of IT & T infrastructure experts-Fujitsu Hong Kong extends its expertise across the enterprise and around the region. Fujitsu Hong Kong is able to support and optimize world-class IT & T infrastructure for organizations in the region that require to gain a global and competitive edge needed for a sustainable future. Major customers include Government of HKSAR, Cathay Pacific Airways, PCCW, Jardine Air Terminal Services (JATS) and more.
For more information, please see: http://hk.fujitsu.com/

About Softek Storage Manager™

Softek Storage Manager software is an award-winning product that enables customers to manage their storage infrastructure via one interface no matter how many systems, platforms or configurations they are supporting, whether they are direct, networked or SAN-attached. Softek Storage Manager™ also delivers visualization of storage resources along with policy-based automation of storage management enabling companies to realize best-in-class ROI from storage assets by improving utilization of their storage resources and reducing the time and money needed to manage them.

About Fujitsu Softek

Fujitsu Softek delivers award-winning automated storage area management (SAM) solutions operating across more vendors and platforms than any other SAM software. With Fujitsu Softek, customers are able to both optimize and simplify the management of complex, multi-vendor storage infrastructures via action-based automated resource management including space management, storage provisioning, data replication, data migration, performance monitoring, service level management, data recovery and backup. The result is better-utilized storage, more productive staffs, and greater application availability. Backed by the financial strength of Fujitsu Limited, Fujitsu Softek is distributed globally and offers 24/f support to more than 800 customers worldwide.
Softek and Softek Storage Manager are trademarks of Fujitsu Software Technology Corporation. Fujitsu and the Fujitsu logo are trademarks of Fujitsu Limited.
For more information, please see: http://www.softek.fujitsu.com/


Press Contacts

Susanna Muk
OgilvyPR/Hong Kong
Tel: +852 2884-8584
E-mail:susanna.muk@ogilvy.com


Candy Wong
Fujitsu Hong Kong
Tel: +852 2828-2797
E-mail:canwong@hk.fujitsu.com