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Strategy


Hotels.com: Exploiting big data to upgrade customer experience

strategy


Big data must be part of everyday activity across the entire organization if it is to fulfil — and even exceed — customer expectations in the new digital era. That’s the view of Thierry Bedos, CTO of Hotels.com, who is leading the Expedia-owned global booking site on a journey to fully leverage big data.

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How big data raises the stakes in the security arena

Strategy


As an Internet analytics company, comScore must crunch copious amounts of data to provide its clients with meaningful market insights. In fact, the Reston, Virginia-based company ingests a whopping 60 billion new data events every day. With such vast volumes, you’d think the storage of data and its processing would be foremost concerns for comScore. But in a world where hackers are exposing spy programs and threatening major motion picture studios, it’s data security – not storage – that’s keeping comScore’s IT team on high alert.

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How eBay is winning over big brands with big data insight

Strategy


Over the past decade, eBay has moved well beyond its origins as a consumer-to-consumer auction website to establish its value as a mainstream platform for business-to-consumer retail and, latterly, as a strategic channel for some of the world’s top brands. In doing so, the online giant has had to dramatically raise the sophistication of the insight into transactional data that it provides to those higher-level retailers.

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How cloud drives deeper business conversations for CIOs

Strategy


The growth of cloud-based services may have made it easier for line-of-business and other non-IT executives to source applications without the involvement of their technology colleagues. But recent research conducted by market analyst firm the 451 Group highlights how such ‘shadow IT’ is less prevalent than anecdotal evidence might suggest. Indeed, when it comes to cloud investment it looks like CIOs and their teams are still very much in the driving seat.

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