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  7. Fujitsu's PRIMERGY BX400 Opens Up Blade Computing for Midsized Companies in Hong Kong

Fujitsu’s PRIMERGY BX400 Opens Up Blade Computing for Midsized Companies in Hong Kong

New PRIMERGY BX400 Provides Affordable Blade Server Technology with High Reliability and Increased Productivity, Saving Time and Costs for Midsized Companies

Fujitsu Hong Kong Limited

Hong Kong, November 24, 2010
BX400

Fujitsu today announces the global availability of blade server technology designed especially for smaller and mid-sized businesses that are looking for scalable efficiencies and consolidation. The new PRIMERGY BX400 is a fully-featured blade system built from the ground up as a user-friendly and versatile infrastructure designed for midsized customers with large computing and storage requirements, including branch offices.

The PRIMERGY BX400 is a green datacenter in a box, providing an optimum combination of up to eight server or storage blades in a small enclosure, supported by a comprehensive set of solutions and services. It combines leading-edge technology, such as a fully integrated virtual storage appliance using technology from Fujitsu’s partnership with NetApp, with impressive input/output flexibility and bandwidth known from the PRIMERGY BX900 ‘Dynamic Cube’ blade system introduced last year.

“Fujitsu is delighted to enable midsized companies in Hong Kong to profit from the benefits of blade server technology. Midsized companies often have same IT needs which are similar to those of larger enterprises, but the adoption of blade technology is limited because of a variety of constraints, including the high administrative expenses and complexity, limited space, power and cooling concerns, and budget constraint. The PRIMERGY BX400 provides versatile infrastructure for customers with large computing and storage requirements that saves time and money from the start and is manageable with existing resources. Potential of up to 20 percent overall cost reduction could be achieved,” said James Pang, General Manager, Sales Department of Information System & Services Division, Fujitsu Hong Kong Limited.

Easy to install and manage, the PRIMERGY BX400 allows companies to spend less time on set-up and management and instead focus on the core business processes essential for profitability. Simplified lifecycle management reduces daily operational costs by up to 60 percent. Like all PRIMERGY servers, the BX400 ships with Fujitsu’s ServerView software suite, allowing easy and integrated system management and monitoring. Additional software components such ServerView Resource Coordinator VE and Virtual IO Manager deliver uniform operations for pools of physical and virtual servers combined with cost-effective high availability.

The consolidated design makes the PRIMERGY BX400 more affordable than other blade servers on the market, while saving office space. As small and midsized companies often have restricted available space, two different system versions of the PRIMERGY BX400 allow for flexibility to fit various environments. The rack version can be integrated easily into an industry standard 19-inch Fujitsu rack or other third-party racks. The floorstand version can fit under a desk or in reception areas without distraction, with low noise levels of only 45 decibels making it one of the quietest available.

Jens-Peter Seick, Senior Vice President Datacenter Systems at Fujitsu Technology Solutions says, “Midsized companies with large data volumes have similar IT needs to enterprises, but are more constrained by available IT expertise and budgets. The PRIMERGY BX400 is a complete Dynamic Infrastructure of up to eight server or storage blades as well as network components supplemented with Fujitsu services extended into the cloud with Dynamic Services. Its small size is ideally suited for midsized companies with big computing and storage needs, needing no specialized power, cooling, or IT expertise.”

Energy-efficient, cost-sensitive, easy to install and manage; the new PRIMERGY BX400 helps businesses increase productivity via greater IT efficiency and drive down costs for storage and computing requirements. It reduces power bills by up to 30 percent¹, and since it also emits less heat, also minimizes the strain on air conditioning, while cutting CO2 emissions. Businesses also benefit from the PRIMERGY family’s scalable and modular infrastructure, as well as from Fujitsu’s extensive range of global infrastructure services.

Fujitsu’s comprehensive PRIMERGY server blade portfolio can host the full range of applications in both physical and virtualized environments, equipped as they are with the latest Intel Xeon 5600 series processors and large memory capacities. Fujitsu offers a fully integrated virtual storage appliance in combination with PRIMERGY server blades servers, plus a connection to the cloud to expand customers’ on-site infrastructure capabilities with quick and easy access to individually configured server, storage and backup resources.

If business requirements change, it’s easy for companies to add or expand PRIMERGY Blade Servers to meet the new demands. The PRIMERGY BX400 is fully compatible with each component of the comprehensive PRIMERGY BX blade portfolio. For larger enterprises that need an enhancement to the PRIMERGY BX900, but don’t need the computing power of 18 server blades, the PRIMERGY BX400 can enhance and supplement current configurations.

PRIMERGY BX series is designed for a broad range of application areas, from web servers or terminal server farms with lower performance demands through to high performance database or application server configurations. Fujitsu’s PRIMERGY BX400 supports all current and previous versions of popular operating systems like Windows and Linux, as well as common hypervisors like Microsoft HyperV, VMware and Citrix Xen. The PRIMERGY BX400 can be equipped with the same PRIMERGY BX server, storage, connection and management blades known from the PRIMERGY BX900, which have achieved several world records in industry standard benchmarks².

“The PRIMERGY BX400 provides an optimal solution for addressing the storage requirements of midsized customers as they move to flexible, integrated, shared IT infrastructure solutions,” said Rick Scurfield, vice president, Global System Partner at NetApp. “By leveraging the virtual storage appliance with NetApp Data ONTAP-v, customers can benefit from NetApp’s proven and innovative storage efficiency capabilities which help customers achieve greater cost savings and invest in innovating for the future.”

The PRIMERGY BX400 will be available globally in December 2010, and is on the pricelist now.


Images for the BX400 enclosure and new SX960 are available online at: http://mediaserver.ts.fujitsu.com/ms/go.cfm?folderid=1526&jumpfactor=6

Images for other PRIMERGY systems are available at:

PRIMERGY BX920 S2 (http://mediaserver.ts.fujitsu.com/ms/go.cfm?itemid=32118&jumpfactor=6)

PRIMERGY BX922 S2 (http://mediaserver.ts.fujitsu.com/ms/go.cfm?itemid=32095&jumpfactor=6)

PRIMERGY BX924 S2 (http://mediaserver.ts.fujitsu.com/ms/go.cfm?itemid=32126&jumpfactor=6)

PRIMERGY SX910 (http://mediaserver.ts.fujitsu.com/ms/go.cfm?itemid=29225&jumpfactor=6)

PRIMERGY SX940 (http://mediaserver.ts.fujitsu.com/ms/go.cfm?itemid=29234&jumpfactor=6)


¹ In Comparison to Industry Standard Tower or Rack Servers

² Notable Independent Benchmarks

NetApp, the NetApp logo, Go further, faster, and Data ONTAP are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see www.fujitsu.com.

About Fujitsu Hong Kong

Fujitsu Hong Kong, a leading technology company, is one of the largest providers of customer-focused information technology and telecommunications (IT & T) solutions and services for organizations in Hong Kong. With more than 50 years of experience and as part of the Fujitsu Group -- a global family of IT & T infrastructure experts - Fujitsu Hong Kong extends its expertise across the enterprise and throughout the region. Fujitsu Hong Kong is able to support and optimize world-class IT & T infrastructure for organizations in the region that aim at gaining a global competitive edge for a sustainable future. Major customers include Government of HKSAR, Cathay Pacific Airways, PCCW, and more.
For more information, please see: http://www.fujitsu.com/hk/

Candy Wong

Phone: Phone: (852) 2827 5780
E-mail: E-mail: canwong@hk.fujitsu.com
Company:Fujitsu Hong Kong Limited

Jenny Chan / Winnie Cheung

Phone: Phone: (852) 2231 8101 / 2231 8102
E-mail: E-mail: jchan@hoffman.com / wcheung@hoffman.com
Website:http://www.hoffman.com
Company:The Hoffman Agency

Date: 24 November, 2010
City: Hong Kong
Company: Fujitsu Hong Kong Limited