President & Representative Director
Although it is something we take for granted, the fact is that business cannot be sustained without the existence of healthy societies whose inhabitants can live with peace of mind. With the world’s population surpassing 7 billion, placing a growing burden on us in a variety of ways, our greatest challenge right now is the sustainability of society and the planet. To enable successive generations to enjoy this beautiful planet, companies bear a responsibility for transforming the way we do business and our surrounding environment.
For the Fujitsu Group, which is pursuing the global development of its business, CSR (Corporate Social Responsibility) is an integral component that is inseparable from our business operations. This is because the Fujitsu Group’s business exists for the purpose of contributing to society and the planet, and as such, it is imperative that we integrate CSR into our managerial practices.
Addressing society’s challenges is becoming an increasingly critical undertaking for ICT. The Fujitsu Group will continue to use ICT in innovative ways to develop new insights together with customers, while endeavoring to pave the way toward the resolution of a variety of global challenges, including those in the areas of energy, food supplies, and medicine.
My thoughts on this topic are embodied in the theme of the Fujitsu Group Sustainability Report 2012, “The Power of Sustainability and Beyond.” The opening feature expresses the Fujitsu Group’s commitment, in looking toward 2020, to embracing the challenge of transforming the society we live in through the Three Powers of ICT.
The report can be viewed via the links below, and we certainly welcome any feedback you may have.
Allow me to share some highlights from the Fujitsu Group Sustainability Report 2012, especially from the report’s feature articles.
In its nature, ICT-enabled innovation is about “realizing sustainable human advancement.” Through our core business activities, we aim to be a company that contributes to the sustainability of the planet and society. For the Fujitsu Group, society and the environment encompasses not only the real world in which we live our daily lives, but also the cyber world that is connected across smartphones, PCs and other devices.
At the beginning of this year’s report, we discuss three key considerations for these two worlds in looking to 2020: “Increasingly Complex Issues,” the “Super-Connected World,” and the “Dramatically Changing Cyber Society.”
In addressing the question, “How can ICT contribute to the earth and society’s future in the run-up to 2020?”, after much consideration, including numerous discussions with a variety of stakeholders, we have identified the Three Powers of ICT that serve as the driving force behind addressing society’s challenges through our corporate activities, one of Fujitsu’s priority issues in implementing its CSR practices.
We will use global cutting-edge computing to generate simulations of tough problems facing mankind such as climate change, resource shortages, and disaster damage and employing them to help find solutions. In addition, we will create ICT-enabled solutions for various issues affecting cities, food, medicine, education, and more.
In order to enable as many people worldwide as possible to leverage ICT in pursuing their potential, we will open the doors to cyber society, providing interfaces that are easy to use, and offering systems and schemes to support the deployment of ICT in developing countries.
We will help to protect people’s secure living environments through the stable operation of ICT systems that serve as the infrastructure underpinning economic and social activity. Furthermore, we will provide ICT solutions and strengthen our ties with relevant organizations to cope with rapidly expanding cyber-attacks and other security issues.
This year, in the format described below, we made a compact booklet focusing on the CSR initiatives of Fujitsu that we thought would be of particular interest to readers. Detailed information on such topics as the environment and corporate governance are published in a Detailed Version, which can be downloaded from our website as a PDF file. The overall format of the booklet is described below. We hope you will take the opportunity to read about our CSR initiatives.
This section describes the Fujitsu Group's aims, including the general approach behind the Fujitsu Group's CSR program, which focus on the ways that ICT can contribute to a safer, more secure environment while creating new value.
It also includes a discussion between Fujitsu's President and Sadako Ogata, a respected world authority in the field of international contributions, and Special Advisor to the Japan International Cooperation Agency (JICA), on the role that ICT should play in international development.
This section describes a smart city envisioned by Fujitsu as a case study in contributing to the future of the planet and society through the Fujitsu Group's corporate activities, and in assisting with rebuilding efforts in the disaster-stricken areas of the Great East Japan Earthquake.
This section describes the CSR Policy, which was enacted in December 2010; the five priority issues around which efforts are organized; the Fujitsu Way, which lays out the Fujitsu Group's philosophy and principles; and the organization for putting CSR into practice.
It also sums up how ICT can contribute to "addressing society's challenges through corporate activities," one of the key issues in the Group's CSR Policy, and identifies concerns regarding changes in the global environment and ICT that may affect the 2020 target date. It also spells out "the Three Powers of ICT," where the Fujitsu Group will focus its energies in response.
MESSAGE (2 MB)
Fujitsu developed the MESSAGE to share our thoughts to contribute to the sustainability of society.
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