CoremaEXPRESS
Frequent Shoppers Program (FSP)
"GLOBAL STANDARD" FSP Software Solution CoremaEXPRESS
To recruit new customers and to retain existing customers have always been the ultimate goal of the marketing function.
The fundamental to this goal has never changed - to increase customer satisfaction in the provision of goods and services
that inevitably will lead to stronger customer loyalty. Customer Focused Marketing (CFM) is the door into the next millennium
for retailers and CoremaEXPRESS is the key to unlock this door.
CoremaEXPRESS, an award winning solution, is the result of combining the technical and industry know-how of Fujitsu and ICL, 2 of the world's leading information suppliers. Jointly developed, CoremaEXPRESS is built upon proven customer focused marketing concepts adopted by retailers in developed markets such as United States and Europe.
Features
Supports Customer Rewards Cycle through Frequent Shoppers Program
CoremaEXPRESS provides an integrated environment that supports the logical flow of a customer rewards cycle. Purchases information
is collected from all customers, crunched, analysed, reported and presented to the user through a single environment that
includes the management of a reward program.
CoremaEXPRESS also provides for an easy interface with raw transaction collection devices such as POS and smart kiosks. The
open nature of CoremaEXPRESS allows these interfaces to be built easily.
Cost Effective Shrink-wrapped Application
CoremaEXPRESS is a shrink-wrapped, web-enabled application. It allows users to implement and deploy a customer analysis program simply, quickly and cost-effectively on existing infrastructure, and to build marketing programs based on Frequent Shoppers Program (FSP) coupled with CoremaEXPRESS is a proven successful concept which enables retailers to reap higher profits and margins without additional Advertising & Promotion investment.
