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  6. Cloud Model Case 2: Manufacturing (wholesale food equipment)

Cloud Model Case 2: Manufacturing (wholesale food equipment)

Record details of daily sales activities and share them company-wide.

Business category Manufacturing (wholesale food equipment)
Used for Management of sales activities
Number of licenses used 16
Deployment time 1 months

Reasons for choosing Customer Relationship Management System

  • The Cloud model can reduce installation costs.
  • Anyone can use it intuitively and there is little workload associated with data entry.
  • Easy to customize.
  • Can be used from anywhere via the Internet.

Operation Flow

Before and After Customer Relationship Management System Deployment

Before   After
  • Each salesperson was doing things his/her own way, and past records and know-how were not being documented.
  • Daily reports are entered using Customer Relationship Management System. A mechanism was created to record sales activities to be shared by all.
  • The head office did not have a good grasp of sales activities at branch offices.
  • Sales reps adopted the habit of submitting a daily report, allowing information to be easily grasped.
  • As weekly reports were paper-based, reports on business trips and late evening meetings could not be submitted on the same day.
  • Employees can now enter their daily reports from anywhere via the Internet.


FUJITSU Enterprise Application Customer Relationship Management System brochure (500 KB/A4, 5 pages)