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  7. Unlock the Value of Omni-channel Commerce with Business Process Management

Unlock the Value of Omni-channel Commerce with Business Process Management

The world of retail is going through a fundamental transformation. The growth of mobile, social, and e-commerce has changed retail as we know it, creating the new focus on customer experience. Customers now expect a seamless, consistent, and continuous experience - unified across all channels and systems of engagement. The challenge is that many traditional retail business systems and processes are too rigid and disjointed to adapt to these demands. Meeting customer expectations today and in the future requires technology that extends beyond the most comprehensive packaged applications - it requires a technology that enables retailers to implement, orchestrate, and manage complex business processes.

From this webinar, you will learn how Business Process Management (BPM) can make a difference in your organization and how to best leverage it to unlock the value of omni-channel commerce. Topics include:

  • The State of the Retail Industry
  • The Next Generation of Retailing
  • Omni-channel Commerce: Challenges and Benefits
  • Technology enabling the Unified Customer Experience
  • Use cases: Omni-channel Commerce Powered by BPM


Ken Morris
Ken was CEO and President of LakeWest Group and founder of CFT Consulting and CFT Systems, a retail software company. Earlier in his career, he held retail information technology executive positions at Lord & Taylor, Filene's (Macy's), Talbots, Stop & Shop Supermarket Company, and Sears. His experience is with strategy, selection development and deployment of retail management systems and processes.

Keith Swenson
Keith Swenson is Vice President of Research and Development at Fujitsu North America. As a speaker, author, and contributor to a number of workflow and BPM standards, he is known for having been a pioneer in collaboration software and web services. He is currently the Chairman of the Workflow Management Coalition. He has led agile software development teams at MS2, Netscape, Ashton Tate & Fujitsu. In 2004 he was awarded the Marvin L. Manheim Award for outstanding contributions in the field of workflow. Keith is also a co-author of more than 10 books. In 2010 his book "Mastering the Unpredictable" introduced and defined the field of adaptive case management and established him as a Top Influencer in the field of case management. He blogs at a new window.

View Webcast (Includes the slide deck.)