Mei Long Zhen Isetan Department Store

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Mei Long Zhen Isetan Department Store -Shanghai-

"Why did our store decide on TeamPoS? Because we knew we could depend on Fujitsu." -K.L. Choi, Deputy General Manager-

In June 1997 the Mei Long Zhen Isetan Department Store opened for business in Shanghai. The store --- a three-way partnership venture between Mei Long Zhen Group of Shanghai, Hutchson Group of Hong Kong and Isetan Department Store of Japan - adopted Fujitsu's TeamPoS system from the very start. Currently, the system includes 30 TeamPoS terminals distributed throughout the sales area, linked by a LAN and running Fujitsu's ISS3000 (Integrated Store Solution) application software. In the back office, the system utilizes another Fujitsu application, BERE-C (Back End Retailing Expert-Chinese). Through this configuration Fujitsu's system integration supports the entire scope of operations in the store.

Mr. K.L. Choi, the company's Deputy General Manager, talks a little bit about why management chose Fujitsu TeamPoS: "At present, we are utilizing TeamPoS for all the items carried by the store. We picked Fujitsu's based on both the reliability of their TeamPoS product and Fujitsu's reputation as an organization." He goes on to explain, "In a sales organization, its extremely important for sales turnover data to be grasped by management. That's why its essential to have effective sales control via a POS system."

Fujitsu's TeamPoS and ISS3000 software applications have proved ideal because they provide the conveniences of expandability and compatibility demanded by department store systems. The system architecture adheres to all international standards, therefore offering the potential for worldwide integration. As a global product, it facilitates efficient chain store management and users enjoy the benefits of reduced investment costs since reprogramming of the software is unnecessary.

"Isetan in Japan is an extremely successful enterprise," notes Manager Tadashi Okumura. "They have been doing business for well over a century. We are confident that the new Shanghai store will benefit from service and store layout techniques that only Isetan can provide, thanks to its accumulated know-how."

Fujitsu, which also developed an information system for Isetan in Japan, has been contributing to Isetan's operational expertise in China with POS systems in two other Isetan outlets. The first is Isetan's first China store, located in Shanghai, and the second outlet is in the city of Tianjin. Through such efforts, Fujitsu continues to expand on its insight of retailing in the Chinese consumer market.

Fujitsu's commitment to customer support is yet another reason why they have gained Mr. Okumura's trust. "Fujitsu maintains an office in Shanghai, so we know that they'll provide us with backup in terms of both hardware and software support," he says. "While our store was preparing for the opening, we set up a preparatory office with two telephone lines. Even at that stage Fujitsu dispatched two staff members to provide us with support. Thanks to them, our staff was able to cooperate closely with Fujitsu's Shanghai staff, and we were able to develop the system architecture. They also set up an emergency maintenance network and other functions. Fujitsu proved themselves to be absolutely indispensable. They're a partner we've come to depend upon."

Fujitsu's aim is to be regarded as not just a mere supplier, but as a partner which customers can depend on fully. Through its unique global strategy, Fujitsu makes use of an extensive network of overseas offices to ensure customers get expeditious solutions and comprehensive support.

With new establishments in Shanghai springing up, the city's department stores are facing brisk competition. Thanks to its superb selection of merchandise and its unrivaled service, in such a highly-competitive environment, the Shanghai Mei Long Zhen Isetan continues to gain the support of an expanding customer base. Meanwhile, Fujitsu's goal is to work at earning future trust by providing the store with dynamic and on target support.