- Corporate Profile
- Our Business
- Our Approach to CSR
- Environment
- Technology
- Investor Relations
- Employment
- Procurement
- News Room
- Advertising
- More about Fujitsu
- Partners
CSR at Fujitsu is practiced by implementing the Fujitsu Way. In all its business activities, by implementing the Fujitsu Way in light of the expectations and needs of multiple stakeholders, the Fujitsu Group contributes to the sustainable development of society and the planet.
In December 2010, the Fujitsu Group established a corporate social responsibility (CSR) policy and determined five priority issues around which it will focus its CSR practices.
The Fujitsu Group has carried out CSR activities in accordance with the Fujitsu Way, a corporate philosophy that sets forth guiding principles and overarching values for employees. In addition, in December 2009 the company became a signatory to the United Nations Global Compact (see page 15) as a way to enhance its CSR activities from a global perspective.
In Japan, economic promotion organization Nippon Keidanren revised its Charter of Corporate Behavior in September 2010 to reflect changes in attitudes towards CSR. In November, ISO 26000, the first international standard providing guidelines for social responsibility, was published. Society's demands for CSR activities are intensifying both within and outside Japan.
Based on this CSR policy, the Group will focus on five priorities in a more forceful response to the multiple needs and expectations of stakeholders so as to contribute to the sustainable development of society and the planet, discharging its responsibilities as a truly global ICT company. In addressing the priority issues, Fujitsu will set key performance indicators (KPIs) and follow the PDCA cycle in making actual progress. This progress will be disclosed within and outside the company and shared while CSR activities are being made an integral part of management.
In setting priorities, the CSR Promotion Task Force*1, which has representatives from all concerned departments of the Company, formed a basic strategy working group that considered the Global Reporting Initiative guidelines and other internationally recognized CSR norms, identified global social problems, and held repeated discussions to decide those which Fujitsu should address as priorities (nine such discussions were held between April and September 2010).
Two sessions of dialogues were also held with stakeholders, in which they were represented by outside experts, deepening our understanding of their needs and expectations.
*1 Global Business Management Unit, Corporate Planning and Business Strategy Office, Corporate Brand Office, Customer-Centric Management Promotion Office, FUJITSU Way Unit, Corporate Affairs & Human Resources Unit, Diversity Promotion Office, JAIMS Promotion Division, Legal Unit, Purchasing Unit, Corporate Environmental Strategy Unit, Marketing Unit, and the following Group companies: Fujitsu Laboratories Ltd., Fujitsu Semiconductor Ltd., Fujitsu Design Ltd., Fujitsu University Ltd., and others.
Mariko Kawaguchi
Then General Manager, CSR Promotion Department, Daiwa Securities Group Inc.
As markets become increasingly globalized, companies that resist diversity will be unable to grow. As previously successful experiences become ineffective, it will be essential to consciously make use of human resources with different ways of thinking and standards of judgment.
Taku Furukawa
Board member (then Managing Director) of the Alliance Forum
Japanese companies are expected to develop human resources. As markets change and call for different approaches and communication skills, employees who can cope are essential.
Yukiko Furuya
Board member, NIPPON ASSOCIATION OF CONSUMER SPECIALISTS
Stakeholder communications should not be a passive waiting game, but actively initiated from the company side. When that happens, I would like to see the communications addressing the solutions of social problems.

Fujitsu will focus on the following five priority issues in implementing its CSR practices. By pursuing these issues, Fujitsu will promote responsible management as a global ICT company.
The five priority issues that the Fujitsu Group will focus on fall into three categories.
![]()
The Fujitsu Group will contribute to the sustainable development of society and the planet by addressing a variety of society's challenges through its corporate activities.
Fujitsu will contribute to the creation of a society where ICT connects and supports the world's 7 billion people, providing them with security and opportunities to pursue their dreams.
Specific initiatives:
Fujitsu will contribute to the resolution of global environmental challenges through ICT, while at the same time reducing the Fujitsu Group's own environmental footprint.
Specific initiatives:
![]()
To contribute the sustainable development of society, Fujitsu will strengthen the foundation of its CSR activities to foster an environment in which employees develop a global perspective and actively participate in the Company's CSR activities.
Fujitsu will promote diversity in its human resources, irrespective of nationality, gender, age, or disability, to enable individuals to grow with the company.
Specific initiatives:
Fujitsu will lead the way in cultivating employees who, from a global perspective, are pioneers in contributing to the advancement of society.
Specific initiatives:
![]()
In order to promote the initiatives outlined above from multiple perspectives, Fujitsu will build relationships with a broad base of stakeholders, going beyond the boundaries of the Company's existing business.
As a good corporate citizen, Fujitsu will pursue a thorough understanding of the multiple needs and expectations of its stakeholders and pursue business activities to meet these needs and expectations.
Specific initiatives:
