Our effort into caring for people

Universal Design-Equal Opportunities for All

The Fujitsu Group recognizes its social responsibility to create an environment that provides equal opportunities for a diverse range of people to use ICT effectively. With this in mind, we are working to promote universal design.

The Fujitsu Group positions universal design as an important corporate management strategy and we are proactively implementing it to meet our social responsibilities. By taking advantage of these results in our products and services, we will improve society's productivity, increase our customers' level of satisfaction, and contribute to their businesses.

Our Thoughts on Design

The Fujitsu Group's development policy adopts "Human Centered Design," which takes human characteristics into account so that even more customers can use their ICT easily, securely and efficiently. We are working on product and service design from the standpoint of supplementing the five senses; allowing for physical limitations; respecting differences in experience and culture; and optimizing ease of use, so that our products and services are easy to use for everyone.

We give the closest consideration to understanding the workplace where ICT will be used, and survey the working procedures and modes of communication—the "workstyle"—of those who will use it rather than just clarifying necessary functions and specifications of ICT systems. This illuminates the issues affecting the workplace and aims at providing our customers with the most effective solutions from the point of view of universal design based on our in-house know-how so as to make an ICT-oriented society in which all can participate.

Communications with Society

The Fujitsu Group is active not only in using universal design for its products and services but also in publicizing its efforts to as many people as possible.

• Fujitsu submits its corporate website to JIS audits and is committed to improving its accessibility so as to reach the JIS "AA" standard.
• Fujitsu participates in the International Conference for Universal Design, which publishes research and introduces practical examples to encourage a society with high levels of universal design. There, the Fujitsu Group shares its attitude and collects messages from participants on the theme "Universal Design for Tomorrow" for publication on its website.

Raku-Raku (Easy-to-Use) Mobile Phones and PCs

The Raku-Raku Phone, a mobile phone whose delivery to NTT Docomo began in 2001 and proved very popular, achieved total shipments of over 19.3 million units through March 2011 as a simple-to-use design featured product incorporating multiple functions.

We also released the Raku-Raku PC series in 2008. These PCs include a Raku-Raku keyboard that allows the user to recognize at a glance the characters they want to input and features the Raku-Raku menu, which allows the user to start work immediately. These products strive for ease of use, simplicity, and user confidence and are optimal as products for senior citizens and beginners.

A Mobile Phone Application for Children with Special Needs

Children with special needs, including those with learning disabilities and autism, need support in learning to tell the time, communicate, think ahead and write letters.

Fujitsu has developed an application for the mentors and guardians of such children that consists of three modules for mobile phones: "Timer," "Picture Card" and "Handwriting" to help with living and learning. The children's understanding of the time, messages to be conveyed, and the order of strokes in writing Japanese characters are all helped by using color filters and vibration, etc., that take disabilities into account. The application can be downloaded free of charge from the Fujitsu website.

The application was developed by Fujitsu and tested in collaboration with Kagawa University's Faculty of Education (Sakai Lab), which is actively involved in employing ICT in education and support applications. After the tests, functionality and user-friendliness were further improved.

This initiative was recognized when Fujitsu was awarded the fourth Kids' Design Award in July 2010 and the Universal Design Award 2011 in March 2011.