Fujitsu today announced that its new Raku-Raku Phone 7 will be available in Japan beginning July 23, 2010, through sales partner NTT DOCOMO, INC.
The new Raku-Raku (meaning "easy-to-use" in Japanese) Phone 7 is designed to make the Internet more accessible to senior citizens by introducing a one-touch access button to the i-mode mobile Internet system. Users also have access to a special website with carefully selected travel and gourmet information tailored to the needs of senior citizens. This service is jointly offered with Nifty Corporation for no monthly fee(1).
Ever since its debut with the F671i model in September 2001, Fujitsu's Raku-Raku Phone series has been extremely popular, selling over 17.8 million units as of June 30, 2010. While it remains popular, especially with senior citizens, most customers use it primarily for phone calls and e-mail, without taking advantage of other Internet services, such as i-mode. According to a recent Fujitsu study, as much as 53% of customers have expressed interest in using the Internet via their mobile phones.
The Raku-Raku Phone 7 is designed to do just that. The new model is equipped with the "Raku-Raku Site Button", which gives one-touch access to i-mode. In addition, without a monthly fee, users can also access the "Raku-Raku Japan Reports", a special website with seasonal travel and gourmet information tailored to the needs of senior citizens.
Other new features of the Raku-Raku Phone 7 include the upgraded smart camera with 8.1-megapixel resolution, GSM (Global System for Mobile Communications) for international roaming, and advanced human-sensing applications. The "Naoko Takahashi's Walking Clinic" application featuring Japan's Olympic gold medalist and former marathon runner, Ms. Naoko Takahashi, is designed to help senior citizens enjoy walking and stay fit.
The Raku-Raku Phone 7 includes a range of services and features that work with senior citizens, helping them move from basic use to full enjoyment of mobile phones.
Larger View (86 KB)
|Size:||110 × 50 × 15.5 mm (19 mm at thickest point)|
|Weight:||123 g (including battery pack)|
|Continuous standby time (FOMA/3G):||static (automatic): ～590 min
moving (automatic): ～360 min; (3G fixed): ～380 min
|Continuous standby time (GSM):||static (automatic): ～300 min|
|Continuous talk time (FOMA/3G):||～170 min (voice); ～110 min (videophone)|
|Continuous talk time (GSM):||～210 min|
|Main display:||3" color transflective TFT LCD wide VGA (480 × 800 dots)|
|Backside display:||2" color transflective TFT LCD (240 × 320 dots)|
|Cameras:||Backside: 8.1 megapixel CMOS
Frontside: 330,000 pixel CMOS
|Colors:||Gold, Dark Silver, Pink, Red|
 No monthly fee
Packet-communications charges still apply. Depending on frequency of use, packet-communications charges may become considerably higher. Customers may wish to consider subscribing to NTT DOCOMO's flat-rate services, such as the "Packet-hodai Double".
 As digital photo frame
Requires advance setup.
 ISO 12800
Effective up to "L" sized photos (1080 × 1920). Still images at the "4L" size (2448 × 3264) are limited to ISO 6400 and lower. ISO is a numerical representation of light-sensitivity for film, with higher values indicating higher sensitivity, allowing dark scenes to be captured.
The IPX5 rating implies that the mobile phone can normally function after being placed on a turntable and sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approx. 3 m for at least 3 minutes. The IPX7 rating implies that the mobile phone can normally function after being submerged in room-temperature tap water at a depth of 1 m for 30 minutes. The IPX8 rating implies that the mobile phone and camera can normally function after being submerged in room-temperature tap water at a depth of 1.5 m for 30 minutes.
The IP5X rating indicates that the mobile phone can be left in an environment with dust particles with a diameter of 25 µm or less for 8 hours and still function and remain safe.
Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see: www.fujitsu.com.
i-mode, i Bodymo, WORLD WING, and Area Mail are trademarks or registered trademarks of NTT DOCOMO Inc.
Date: 21 July, 2010
Company: Fujitsu Limited
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