Fujitsu Limited today announced that it will be an exhibitor at the "Japan Design 2008 - Innovation - " exposition, which will run from April 16 to 20 in Milan.
Sponsored by the Japan Industrial Design Promotion Organization, the expo is being held as part of the Milan Salone (Salone Internazionale del Mobile), the world's largest interior design trade show. It will showcase cars, appliances, electronics, housewares and other products from 15 leading Japanese manufacturers. Exhibitors will be bringing their latest prototypes, using the Milan venue as an opportunity to exhibit before a global audience.
Since 2005, Fujitsu has actively exhibited its concept designs for PCs, mobile phones, and other products at international expositions. Under the theme of sustainable design(1), the company will use the Japan Design 2008 - Innovation - exposition to showcase its "WoodShell" concept PC with a wood-based housing, along with the FMV-BIBLO NX95Y/D, a notebook on sale in Japan which uses bio-based plastic materials for part of its housing.
The WoodShell adopts natural materials (forest-thinned cedar) and bio-based plastics for its housing and parts. The prototype PC that is not merely an environmentally friendly tool but an object of enduring style and utility.
Amid growing concern over environmental problems, bio-based plastics have attracted considerable attention as an environmentally friendly material which lowers the burden on the environment by using less petrochemical-based materials to reduce carbon dioxide emissions.
In 2002, Fujitsu became the first computer manufacturer to develop corn-based plastic and adopt the environmentally friendly material for PC parts. Though the original bio-based plastic was used for a limited number of smaller parts, Fujitsu has made gradual improvements to its properties to satisfy various manufacturing requirements and increase the percentage used in its notebook PCs. The newly developed bio-based plastic accounts for about 30% of the plastic material in the housing(2) of the FMV-BIBLO NX95Y/D.
Exposition Name: Japan Design 2008 - Innovation -
Dates: April 16–20 2008; 10:00 AM–10:00 PM
Location: Fondamenta Jahier, Via Solari 37/39 Corner Via Stendhal, Milan, Zona Tortona
Sponsor: Japan Industrial Design Promotion Organization
Exhibitors: 15 companies.
|WoodShell Open (450 KB) (JPEG: 450KB)|
|WoodShell Close (443 KB) (JPEG: 443KB)|
|FMV-BIBLO NX95Y/D (256 KB) (JPEG: 256KB)|
 Sustainable design
Designed with the global environment and people in mind, to support the creation of a sustainable society.
 30% of the plastic material in the housing
This refers to the bio-based plastic content in the notebook housing, not including the keyboard, one-touch buttons, and some other parts.
Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that create infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007. For more information, please see: www.fujitsu.com
All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
Date: 11 April, 2008
Company: Fujitsu Limited
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