Fujitsu Group Vision and Strategy

Doing Our Part as a Global IT Company
to Realize a Low-Carbon Society

Approaching the Environment from a Management Perspective

2008 was a year of lively discussion on environmental protection for the international community. As well as marking the start of the first commitment period for the Kyoto Protocol, it was a time for examining the next set of reduction targets for the successor to the Kyoto framework from a medium- to long-term perspective. At the Toyako Summit, a G8 meeting held in July 2008 in Hokkaido, Japan, the world's leaders declared their commitment to a shared target of cutting greenhouse gas emissions worldwide to half their current levels by 2050. However, the global economy is now enduring what some are calling a once-in-a-century crisis. While there are concerns that this situation could cause delays in implementing environmental measures, many countries have announced so-called "Green New Deal" programs designed to shore up their economies by encouraging aggressive investment in environmental protection.
For companies operating in this climate it is more important than ever to meet the challenges of both economics and the environment. This will require companies to adopt a strong environmental management perspective and tackle the issues strategically.

Taking Action from a Global Environmental Standpoint

The Fujitsu Group is determined to be a "valued and trusted partner" in the growth of our customers and society, and we are pushing ahead with three transformations(*1) to this end. One of these transformations is making global environmental contributions for sustainability.

At Fujitsu, we view environmental problems not only as management risks, but also in terms of their value for our growth. Effective IT utilization has the potential to spur innovation in industrial societies, and thereby reduce their environmental burden by a significant margin. The Fujitsu Group offers IT solutions on a global scale in a host of business areas. As such, we recognize that Fujitsu has an important role and responsibility not only in reducing the environmental burden posed by our own business activities, but in contributing to lower environmental impact of our customers and society as a whole, on a global scale.

Our initiative for lowering the environmental burden, Green Policy Innovation, is one concrete step in this direction. Here, we are promoting green IT in a variety of fields including through new environmental management solutions to support ongoing sophistication in environmental management. From fiscal 2007 through fiscal 2008, our efforts have helped reduce CO2 emissions by a cumulative total of approximately 2.23 million tons. Furthermore, in September 2008 we established a Low Carbon Committee, and are boldly promoting a lower carbon footprint in our business activities.

Fujitsu is making an extensive drive to reduce its own environmental burden, and is using expertise and technologies amassed in the process for the global development and provision of green IT.

(*1)Under the company's current management direction, Fujitsu is pursuing three areas of transformation: a focus on the customer's customer, global expansion based on the "Think Global, Act Local" approach, and global environmental contributions for sustainability.

Striving for the Creation of a Prosperous, Low-Carbon Society

Realizing a sustainable society requires a common global vision that individuals, companies, countries, and regions everywhere can work collectively to achieve.

The Fujitsu Group has drafted Green Policy 2020 as a medium-term environmental vision with a milestone year of 2020, and has initiated efforts for making this vision a reality. Going forward, we intend to develop our environmental management further to achieve our goal of realizing a prosperous, low-carbon society.

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