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Retail Engagement Analytics

Retail Engagement Analytics solution provides retailers with actionable shopper intelligence to help improve customer experience and store performance.

Creating a unique and engaging experience for shoppers is critical to driving store sales and is vital to retailers’ success. Retail Engagement Analytics solution delivers a reliable way to track, capture, dissect and analyse shopper behaviour and engagement with precision, scale, and effectiveness.

With REA solution retailers are able to:

  • Optimize floor plans based on shopper location insights 
  • Respond proactively and in real-time to shopper traffic
  • Understand visit patterns and correlate them with conversion rates
  • Optimize staff allocation and scheduling
  • Deliver context-aware content and promotions
  • Provide personalised engaging experience
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