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Spain Fujitsu signs a contract with JCDecaux to provide Digital Media Network to BAA airports

Terminal 5 will be the first to go live with 280 screens

July 03, 2007

Fujitsu Services, one of Europe’s leading IT services companies, has announced today a 10-year contract with JCDecaux Airport to provide and support the technology and hardware to allow digital advertisements – also known as a Digital Media Network (DMN) – to be displayed at all seven of BAA airports throughout the UK.

The first phase of the solution involves the installation of the DMN infrastructure to support e-advertising in the new Heathrow Terminal 5, after which will follow a full roll-out of the solution across the remaining BAA airports.

After JCDecaux Airport have sold the digital advertising space, all the data and scheduling is then managed and stored by Fujitsu at one of its secure data centres in the UK. Content Management Software from Fujitsu then selects the relevant content and displays it at the relevant advertising location for a particular amount of time.

This allows standard billboards to be replaced with a highly flexible advertising medium, which advertisers are increasingly asking for.

Paula Oliver, Development Director, JCDecaux Airport, said “We are very glad to be working with Fujitsu on this flagship project. Digital media will become an integral part of our advertising offer, with airports being the perfect environment for this innovative medium..”

Steve Andre, managing director private sector, Fujitsu Services said: “This is major step for Fujitsu in working with JCDecaux, one of the world's leading outdoor advertising companies. To be partnering with JCDecaux on such an influential and visible project like Terminal 5 is a major achievement for Fujitsu and proves that we are moving into new markets and winning market leading contracts.

About Fujitsu Services

Fujitsu Services is a leading European information technology services company. Its business is helping its customers realise the value of information technology through the application of consulting, systems integration and managed service contracts. It serves customers in the private and public sectors across Europe including retail, financial services, healthcare and government. With an annual turnover of £2.56 billion (€3.22 billion), it employs over 21,000 people across 20 countries. Headquartered in London, Fujitsu Services is the European IT services arm of the US$53 billion (€32.9 billion) Fujitsu Group. Visit pt.fujitsu.com or uk.fujitsu.com for more information.

About JCDecaux Airport

JCDecaux Airport is the world leader in airport advertising, with a network of over 141 airports around the world, targeting over 1 billion passengers a year. In the UK JCDecaux Airport manages 13 UK air and rail concessions, communicating with 70% of all UK air travellers.The UK portfolio provides a sophisticated network of communication methods that reach a worldwide affluent audience of over 150 million people per year. In the UK JCDecaux offers advertising opportunities at the following airports: Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh, Glasgow, London Luton and on Eurostar, Eurotunnel, Heathrow Express and Gatwick Express. In May 2006 JCDecaux Airport was awarded the 7-year BAA contract. JCDecaux Airport is part of JCDecaux, a global leader in outdoor advertising.

Contact

Alistair Kent
Phone Phone:+ 44 (0) 20 8564 6322
Email E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Contact

Janet Guest
Phone Phone:+ 44 (0) 20 7298 8023
Email E-mail: janet.guest@jcdecaux.co.uk
Company:JCDecaux

Contact

Graham Goulden
Phone Phone:+ 44 (0) 870 234 9568
Email E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu Services