Following an in-depth study of the IT financial market, Ibercaja chose the Arvato Campaign application from Arvato Services as its Campaign Management package and Interstage Application Server from Fujitsu as its applications server.
Via this solution, by way of example, the following processes can be defined and automated:
In addition, by defining the different workflows, diverse customer-related processes can be carried out.
The Million Handshake middleware manages the information flow of the different tasks involved in each campaign allowing the generation and mailing of personalized messages through diverse channels, both for the campaign users as well as for the participants if desired. Arvato Campaign automates these process and gives Ibercaja users the chance to monitor the progress of the campaign.
Fujitsu's Interstage Application Server was chosen by Ibercaja as the product which was most suited to this project. Interstage Application Server supports international and de facto standards such as J2EE, XML, SOAP, WSDL, UDDI, ebXML, SSL3, CORBA, etc. and open source codes such as Apache, Tomcat, Struts, etc.
In addition to standard technologies, Interstage Application Server includes advanced technologies to track and ensure the execution of applications such as Arvato Campaign, so that it monitors and recovers the function as soon as possible whenever a problem occurs. This technology is based on that developed for Mainframe platforms. Ibercaja has been familiar with the high availability of the OLTP of the Fujitsu Mainframe throughout the 20 years it has been in use.
For many years, Fujitsu has supplied Ibercaja with its IT products and services, especially within the Mainframe area. For over 20 years, excellent performances and product availability and professional services have contributed to Ibercaja's high trust level as regards Fujitsu's proposals and solutions.
The collaboration between Arvato Services and Fujitsu has enabled a solution to be implemented which completely satisfies Ibercaja, fulfilling all its expectations.
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