Already existing stores and those provided for in the BLANCO DIAGOMODA expansion plan needed a secure and economic way to communicate with each other in order to update billing data, sales results, and stock and order management.
Prior to implementing the solution proposed by FUJITSU, communications were undertaken using a private network on ISDN lines which was very costly and could not be technically adapted to the company’s expansion plan. However, due to high operating costs, the main problem consisted in the fact that the stores could not access the server application controlling the whole of the logistics and stock management application in real time.
The consulting service designed a communications solution outsourced at FUJITSU based on ADSL lines both for voice (VoIP) and for data transmission, in which security and scalability were given precedence. Via this solution, all the stores are connected to each other and with the server, so that all the services are centralized, maintenance is unified, and information can be accessed from any store.
BLANCO DIAGOMODA is a firm which competes in a highly aggressive sector, where costs, flexibility, and market response speed are elements which condition marketplace inclusion. For this reason, BLANCO needed to focus all its efforts on its business without having to concern itself with activities such as communication, which are necessary for a business to run properly, but not critical for its commercial activity. The solution proposed by FUJITSU in an outsourcing modality makes it easier to lower service management and administration costs without having to earmark resources for activities other than those proper to the business.
In addition, as an added value to the solution, FUJITSU introduced the concept of a “one-step, multipurpose window”, which comprises a single information entry point and a single customer contact point for solving any incidents. In the opinion of Luis Ramírez, the Computing Director for BLANCO, the one-step, multipurpose window was one of the most important agreements to be reached with FUJITSU, “It was absolutely crucial for us. My firm’s main business is not computing so we can say that we have two clearly defined areas: the information systems, which owing to their very nature and their daily running need us to support them, and other systems such as communications, third party applications and so on, which can be easily outsourced preventing us from having to double our efforts. Consequently, one of the most important things is the concept of globalization and a one-step, multipurpose window”.
FUJITSU offered a global solution encompassing all services from the moment when BLANCO laid down its requirements right up to the management of the installed infrastructure, guaranteeing the most reliable, secure, economic and competitive technological solution which was fully integrated into the firm’s regular strategic transactions (billing update, sales results, stock and order management).
The corporation was also charged with the project management (the sole point of contact with third parties), installation, network deployment, tests and starting-up, unfailingly geared towards ensuring that the network boasts high operating availability.
Services offered by Fujitsu
Items can be found at any point of sale
As information can be shared in real time, all customers can find out on the spot and from any store how to obtain an item and where to find it, consequently increasing customer satisfaction.
Improved card payment system
The solution boasts another strong point as it enables new solutions to be introduced, such as the integration of electronic payment into POS terminals. The new payment system improves speed, security and ease of use, eliminating the failings of the old dataphones. “On its own, this solution is worthy of study, as for the first time the main infrastructure of the system is concentrated into one, achieving unprecedented cost reduction and simplicity unlike the current decentralized infrastructures where each point of sale has its own communication and process infrastructure. A true challenge in all senses”.
Improved logistics and operations system
“All our inventory processes, stock replacement, etc. are strengthened to the utmost so we can quickly offer our customers what they want at our points of sale. The group work tools, e-mail, Intranet, etc. will also drive our capacity to better serve our main asset, our customers, every day”, Luis Ramírez explains.
THE OUTCOME AND ITS ADVANTAGES
Cheapening of communication costs and fast return on investment
As a result of the solution offered by FUJITSU, BLANCO DIAGOMODA has fulfilled one of its primary objectives - to reduce its monthly communication costs. As is explained by Luis Ramírez, the Blanco computing director, “Almost all the projects we have implemented are paying for themselves. We have made significant savings, in fact, with the voice saving we have paid almost 50% or more”.
Business improvements thanks to the added value afforded by the new communications infrastructure
This is one of the most important advantages for BLANCO as it enables all the stores to communicate with each other in real time and with the central host, ensuring it obtains the necessary information.
“We are fully satisfied, and on this highway we have to include a good deal of added value. I believe that FUJITSU’s role in all these developments is going to be pivotal as it is a company which is going to allow us to stop worrying about these issues so we can focus on what we really know how to do, which is to apply business logic and to be able to develop a series of applications which draw us closer to our customers”, Luis Ramírez remarks.
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