Business Leaders Struggling to Balance Demands of Employees, Customers and Citizens – Almost Half Doubt They Can Have a Major Impact on Society
- Global study commissioned by Fujitsu explores organizations’ relationship with their employees, customers and society, how vital each group is to achieving success and what role culture, creativity and digital technology play in the overall picture.
- Business leaders feel most responsible for employees (60 percent), followed by customers (55 percent), with the wider society (37 percent) as the third priority.
- While exploring the challenge of balancing all three groups, 60 percent of the 1,936 C-Suite decision makers surveyed admitted concerns about their ability to meet the expectations of each group.
- The ability to make a positive influence on society is of particular concern – 74 percent agree they must make a good impact on society to succeed but almost half (47 percent) do not believe their organization can do so
Notes to editors
1 This quantitative research was carried out in August 2018 by independent research company Censuswide, surveying 1,936 C-Suite decision makers within mid to large sized businesses across public sector and transport, financial services, retail and manufacturing.
Survey sample size per country:
US – 155
Australia – 150
UK – 156
Germany – 153
Spain – 150
Nordics – 150
France – 154
Portugal – 51
Italy – 151
Ireland – 53
Japan – 154
China – 152
India – 156
Hong Kong – 51
Singapore – 50
Thailand – 50
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$40 billion) for the fiscal year ended March 31, 2017. For more information, please see http://www.fujitsu.com.
All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
Date: 18 October, 2018