Fujitsu asks How Omni-channel Ready are Europe’s Retailers
- 69 percent of retailers believe the expansion of their digital presence is their top short-term priority(1)
- Omni-channel retail is maturing at different speeds across Europe, driven by customer expectations
- To succeed, Europe’s retailers need to give store associates access to real-time, accurate data
Business challenges associated with omni-channel are holding back many retailers
Omni-channel is viewed by European retailers as a business (rather than IT) challenge: more than 90 percent stated that their omni-channel strategy is led either by the CEO, or the sales and marketing leadership teams (the latter the largest group, at 45 percent). This relates closely to the top three challenges to implementing an omni-channel strategy: developing a long-term channel integration strategy (80 percent); making changes to the organizational structure (70 percent); and understanding client activity across the different channels (70 percent).
Today, very few of the retailers surveyed have deployed cross-channel integration solutions (6 percent) that would support business leaders to address these challenges, with the Nordic retailers again leading the way. However, almost half of retailers plan significant IT investment in the next two years to support their omni-channel strategies. Main areas of spend include: webshop systems (67 percent), online/mobile payment software (62 percent), customer relationship management (54 percent), and mobile shopping apps (43 percent).
Pricing and availability
FUJITSU Retail Solution Market Place, plus a full range of other solutions and services for the retail sector are globally available from Fujitsu.
Notes to editors
1 Omnichannel Retail in Europe: Strategies, Challenges & Measuring Success. Pierre Audoin Consultants (PAC), the leading independent European research and consulting firm for the software, IT services and digital transformation industry, undertook this research in May and June 2015, supported by a number of sponsors including Fujitsu. All participants in the study had a minimum of 500 employees, with 60 percent based in the three largest European countries: France, Germany and the UK. Other countries/regions included in the study were Benelux, Italy, Nordics and Spain. Further details can be found at:
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Date: 16 September, 2015