2007-12-10
Fujitsu Microelectronics (Shanghai) Co. Ltd.

Fujitsu Microelectronics Strengthens R&D Capabilities in West China with Chengdu West Star Investment

Shanghai, December 10, 2007 — Fujitsu Electronic Devices Group Asia (EDGA) today announced a majority investment in Chengdu West Star Chips Co., Ltd. to boost its R&D capabilities in Chengdu, an important city in West China. As part of expansion plans derived from this investment, West Star has relocated to new premises to accommodate the expected expansion of its R&D team by over 300 engineers in the next three years.

With Fujitsu as a majority shareholder, West Star will be mainly engaged in research and design development of semiconductor devices for digital audio and video, microcontrollers and analog products. It will also help to further enhance and deepen the integration of Fujitsu's advanced and mature technologies. The alliance will further strengthen Fujitsu's R&D capabilities in China and effectively address its local customers' needs.

As one of China's leading R&D companies, West Star's has earned recognition in both domestic and overseas digital audio and video market for its high-performance semiconductor devices. The company has also registered several technical patents and accomplished several complete solutions in video processing applications. At present, its collaboration with customers has been expanded from HDTV market to the application markets including video conversion, monitoring and projectors and will continue to exploit new fields.

Becoming an important R&D partner of Fujitsu, West Star will benefit from the injection of Fujitsu's expertise in advanced semiconductor technologies, manufacturing, sales and marketing, and logistics management. It will also be able to capitalise on Fujitsu's existing distribution network.

With the collaboration, West Star will continue to enhance Fujitsu's offerings in multimedia imaging technology. In addition, it will also integrate Fujitsu's strong technical experience in microcontrollers and power management ICs. Taking maximum advantage and synergy of both companies technologies know-how, West Star will eventually develop complete solutions for digital TV, consumer electronics, automotive applications and industrial control.

"Fujitsu has always been seeking for projects that can coordinate with new development of Central and Western China. By now, many cities in Central and Western China including Chengdu are expected to become one of the important strongholds for multinationals as well as domestic and overseas famous enterprises in their global strategic layout. West Star in the future will become Fujitsu's most important R&D partner in Central and Western China, and the products it develops will also become a critical part of Fujitsu's comprehensive digital multimedia, microcontroller and analog product solutions. Fujitsu will keep strengthening its investment and market development in China mainland based on that.” said Michael Shih, Chairman and CEO of Fujitsu Electronic Devices Group Asia.

Chengdu's Hi-tech Zone is in the midst of consolidation, and Fujitsu EDGA's investment in West Star is one of the largest made by an MNC in the sector.

Moving forward, West Star will become Fujitsu's most important R&D partner in Central and Western China. Together with Fujitsu's design centres in Japan, Europe, US and Asia, Fujitsu and West Star will collaboratively face domestic and overseas customers, seeking to develop solutions to quickly and effectively address customers' next-generation technology needs.

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About Fujitsu

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007.
For more information, please see: http://www.fujitsu.com/

About Fujitsu Electronic Devices Group (Asia)

Collaborating collectively on its distinct strengths and expertise, Fujitsu Microelectronics (Shanghai) Co.,Ltd., Fujitsu Microelectronics Asia Pte Ltd. and Fujitsu Microelectronics Pacific Asia Ltd. consort to form “Fujitsu Electronic Devices Group Asia” (in short, EDGA), to provide “a one-stop centre” of its semiconductor products to all customers in the entire Asia-Pacific region. Besides sales and marketing of semiconductor products, EDGA offers flexible business and system solutions for the digital AV, automotive, consumer electronic and mobile & wireless markets; design and technical support for its customers, locally and regionally.
With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong ,Taiwan and Singapore, EDGA can speedily and competitively meet customers’ stringent design-in requirements on ASSP, MCU and ASIC products. Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, EDGA can readily delivers innovative and value-added solutions and varied range of products to its target markets in the Asia Pacific region.
For more information, please see: http://cn.fujitsu.com/fmc/en

Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu's semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing and Shenzhen to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Singapore, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://cn.fujitsu.com/fmc/en

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