2006-12-11
Fujitsu Microelectronics (Shanghai) Co. Ltd.

Fujitsu Joins Hand With Amedia Networks To Expand Asian-Pacific Market

Shanghai, December 11, 2006 — Fujitsu Microelecronics (shanghai) Co.,Ltd. announced that Fujitsu Electronic Device Group Asia (EDGA) has forged an alliance with American company Amedia Networks to expand wireless multimedia market in Asian-Pacific region and provide integrated solutions based on their strategic product series for all costumers.

According to the cooperative agreement, Fujitsu will integrate its digital AV products with Amedia Networks' wireless multimedia connectivity solutions, to provide various costumers with integrated multimedia solutions and launch an All-around promotion in Asian-Pacific even global markets. It is reported that Fujitsu MicroElectronics has successfully delivered some related products to its clients. As a world leading supplier of digital AV integrated solutions, Fujitsu MicroElectronics will take the opportunity of this cooperation to widen its influence in wireless multimedia area and strengthen its leading position further.

Wireless multimedia application is now one of the most potential markets, and it brings about the support for wireless infrastructure. The cooperation between Fujitsu and Amedia Networks is precisely a harmonious blend of both sides' technologies. Fujitsu, a founding and board member of the WiMAX Forum, has been committed to application of wireless technology standards; and leading the way in MPEG CODEC chips.

"The three strategic axes Fujitsu has been focused on are digital multimedia, consumer electronics, and wireless and automotive electronics. The cooperation with Amedia Networks covers two of the three and will give impulse to Fujitsu's business in wireless multimedia platform. Amedia Networks' wireless multimedia connection solutions holds a leading position in the industry, and they will surprise costumers even more in digital AV platform after integrating with Fujitsu CODEC chip products." Said M. Edwin Kwon, Senior Vice President of sales and marketing, EDGA.

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Fujitsu Microelectronics (Shanghai) Co.,Ltd.

Fujitsu Microelectronics (Shanghai) Co., Ltd. was established in August 2003 as Fujitsu's semiconductor business representative in China. Headquartered in Shanghai, it has branch offices in Beijing and Shenzhen to provide sales and service support to customers throughout China.
Fujitsu Microelectronics (Shanghai) Co., Ltd. offers an extensive range of products from microcontroller, application-specific integrated circuit (ASIC), application-specific standard product (ASSP), system-on-chip (SoC) to system memory, that can be supplied as product or complete solution. With technology resource centres and ASIC design support centres strategically located in Shanghai, Hong Kong, and Singapore, as well as Heavy investments in design and engineering capabilities and application support resources, complemented by a regional network of design partners, suppliers and distributors, Fujitsu Microelectronics (Shanghai) Co., Ltd. can readily delivers innovative and value-added solutions and varied range of products to its target markets in China.
For more information, please see: http://cn.fujitsu.com/fmc/en/

About Amedia Networks, Inc.

Amedia Networks, Inc., a California corporation, is a fabless semiconductor company that specializes in development of semiconductor chipset for wireless multimedia connectivity. Amedia's wireless networking solutions enable its customers to deliver advanced products that provide users with high-quality wireless multimedia services including video, audio and data. Amedia Networks, Inc. is headquartered in San Diego, California. For more information about Amedia's chipset products please visit www.amedia-networks.com.

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