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CSR Activity Targets and Achievements

The Fujitsu Group conducts CSR activities in line with 5 priority issues, with the aim of meeting its medium-term targets for 2020.

Level of Performance Achieved plan targets Not all plan targets were achieved and some issues remain to be addressed Plan targets have not been achieved

Basic CSR Management

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Promoting CSR Activities Across the Group
  • Explore measures for completing remaining items and ranking their priority.
  • Expand items covered by the checklist for Group companies, including those overseas.
  • Leveraged ISO26000 to survey the status of CSR activities at 117 Group companies, including overseas.
  • Ranked priorities and identified issues to address based on importance/risk analysis of results of above.

Achieved plan targets

  • Create improvement process suggestions for issues identified in FY 2012, and extend these across Group companies.
  • We have CSR management processes in place across the Group and implement CSR initiatives in line with global standards, including those for value chains.
Implementing the PDCA Cycle Based on Our Vision
  • Establish medium-term CSR targets and single fiscal year targets for PDCA processes.
  • Announce detailed plans for issues we should tackle heading toward 2020.
  • Begin work on strengthening processes and setting specific goals when formulating organizational targets.
  • Performed reviews and approvals of CSR goals and key activities, with a Corporate Senior Executive Vice President as chair of the CSR Promotion Committee.
  • Through unified messages (reports, exhibits, etc.), announced Fujitsu's intent to enact societal change by 2020 through The Power of ICT.
  • Established guidelines for setting goals for divisions, based on CSR priority issues and Fujitsu's top vision.

Achieved plan targets

  • In Fujitsu's business vision, reflect those areas in which Fujitsu will address resolution of social issues through its business.
  • Implement measures to promote the use of guidelines mentioned at the left.
  • We work continuously to bring our CSR efforts to the next level by setting shared short and medium-term targets for the entire Group and utilizing the PDCA (plan, do, check, act) cycle.
CSR Penetration and Execution
  • Renovate tools for infusing the CSR Policy throughout the organization, including Internet-based frameworks, in-house publications, and events.
  • Enhance systems encouraging employees to voluntarily take part in linking the CSR Policy to their work.
    • Expand the CSR Promotion Task Force's scope to more departments.
    • Enhance employee education through questionnaires, e-Learning, round-table discussions for employees, and the like.
    • Introduce an award program.
  • Began disseminating information through a CSR information portal site for all Group employees.
  • Implemented the following to promulgate the CSR Policy among all employees.
    • e-Learning concerning CSR activities.
    • Questionnaire for all employees concerning CSR priority issues (2,442 responses).
    • CSR briefing for about 500 Fujitsu and Group company executives.
    • Ongoing evaluation of quality improvement activities based on social perspectives.

Achieved plan targets

  • Start disseminating information within and outside the company using SNS.
  • Hold study sessions and workshops aimed at global penetration of CSR standards.
  • Reflect opinions from internal questionnaires in CSR activities.
  • Fujitsu Group employees take it upon themselves to promote CSR with a comprehensive view to economic, environmental, and social dimensions.

[Priority 1] Providing Opportunities and Security Through ICT

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Providing New Values Through ICT
  • Expand programs utilizing sophisticated computing to address social issues.
  • Generate multiple examples of viable businesses in the form of ICT-enabled solutions for social issues in areas like medicine, education, and food.
  • Examine introducing an evaluation system for projects designed to solve social issues.
  • In Japan and overseas, promoted our Smart City business (to address air pollution, energy management, and transportation) that leverages the power of supercomputers.
  • Established 7 key innovation sectors for the expansion of businesses that resolve social issues.
  • Set "Build a better society" and "Empower people" as "New Role of ICT" in the Fujitsu Technology and Service Vision.

Achieved plan targets

  • Continue and strengthen the initiatives at the left.
  • Create multiple examples of solutions related to core areas like medicine, education, and food.
  • We are using global cutting-edge computing to generate simulations of the future, and employing them to help solve an array of tough problems like climate change, resource shortages, and disaster damage. In addition, we are globally deploying ICT-enabled solutions for various issues affecting cities, food, medicine, education, and more.
Increasing ICT Accessibility
  • Incorporate diverse stakeholders' opinions and conduct field tests to further the development of products that deliver great ICT experiences to more people.
  • Conduct surveys to ascertain the issues and identify areas where ICT should make a difference (e.g., estimate benefits, establish processes), with a view to creating more solution businesses in developing countries.
  • Implemented the following as universal design initiatives.
    • Received multiple international universal design awards for our smartphones for seniors. Rolled out these products to the European market.
    • Expanded the scope of accessibility JIS standards to our entire public website.
  • Created prototypes for resolving issues in emerging countries (India, Laos, Myanmar, etc.).

Not all plan targets were achieved and some issues remain to be addressed

  • Continue and strengthen the initiatives at the left.
  • Strengthen initiatives to commercialize solution businesses in emerging countries.
  • So that as many people as possible in the world can leverage ICT to pursue their potential, we are opening doors to cyber society, providing devices and interfaces that are easy to use for all, and offering systems supporting ICT deployment to developing countries.
Reliability and Security through ICT
  • Continue and strengthen FY 2011 initiatives.
  • Strengthen responsiveness to government policies for enhancing IT security.
  • Promote the advancement of a global communications platform
  • Conducted e-Learning on security for all Fujitsu executives and employees, with nearly 100% attendance.
  • Supported activities by the World Economic Forum (WEF) to strengthen cyber security.
  • Continued to gradually adopt standardized communication platforms in domestic and overseas Fujitsu Group companies.Completed implementation for Fujitsu Limited and 75 domestic Group companies, covering about 68,000 employees (as of May 28, 2013).

Achieved plan targets

  • Continue and strengthen the initiatives at the left.
  • Expand solutions to secure total security and privacy.
  • We deliver reliability and security through the stable operation of ICT systems, the infrastructure underpinning economic and social activity. Further, we provide ICT solutions to realize highly secure environments where personal and proprietary information is protected.

[Priority 2] Protecting the Global Environment

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Benefitting Customers and Society
  • Provide green ICT that will reduce cumulative CO 2emissions worldwide by 15 million tons for the FY 2009-12 period.
  • Achieve a 3% reduction in level of impact (in main business areas) compared to FY 2009 as evaluated by BD integration index-numerical indicators developed to measure impact of operations on biodiversity, as part of a system to expand the contribution of ICT to reducing that impact.
  • Through the provision of green ICT, contributed to reduction of cumulative CO 2emissions from customers and society by 15.61 million tons for the FY 2009-12 period.
  • Achieved a 9.6% reduction in level of impact (in main business areas) compared to FY 2009 as evaluated by BD integration index-numerical indicators developed to measure impact of operations on biodiversity, as part of a system to expand the contribution of ICT to reducing that impact.

Achieved plan targets

  • Through the provision of ICT, reduce cumulative greenhouse gas emissions from customers and society by 26 million tons through FY 2015.
  • Through FY 2015, provide funding, technology, and human resource support for activities addressing the resolution of social and environmental issues such as biodiversity.
  • By providing technologies and solutions, we are moving closer to our target of reducing CO 2emissions by 30 million tons a year in Japan by 2020, and helping to cut greenhouse gas emissions worldwide.
  • We are advancing and taking concrete measures regarding all of the items outlined in the "Business and Biodiversity Initiative" leadership declaration.
Pursuing Internal Reforms
  • Reduce total greenhouse gas emissions globally to 6% below FY 1990 levels by end of FY 2012 (CO 2: 5% reduction; other greenhouse gases: 20% reduction).
  • Reduced CO 2emissions from domestic transport to 15% below FY 2008 levels by the end of FY 2012.
  • Increased renewable energy usage ratio to 10 times FY 2007 levels by the end of FY 2012.
  • Reduced total greenhouse gas emissions globally to 24.4% below FY 1990 levels by the end of FY 2012.
  • Reduced CO 2emissions from domestic transport to 32% below FY 2008 levels by the end of FY 2012.
  • Increased renewable energy usage ratio to 11.9 times FY 2007 levels by the end of FY 2012.

Achieved plan targets

  • Reduce greenhouse gas emissions from workplaces to 20% below FY 1990 levels by the end of FY 2015.
  • Reduce CO 2emissions from transport per unit of sales by 4% or more compared to FY 2011 levels.
  • Expand renewable energy purchase from external sources and generation capacity.
  • The Fujitsu Group boasts world-leading overall energy efficiency in each of its business fields, including software services, hardware products, and electronic devices.

[Priority 3] Embracing Diversity and Inclusion

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Corporate Culture Reform
  • Further advance human rights training and enlightenment and their diffusion throughout domestic Group companies.
  • Enhance individual support and other steps to further develop the diversity promotion measures
  • Work to increase the rate of positive responses to working environment-related items on the diversity awareness survey by looking closely at the issues.
  • Conducted ongoing human rights training and enlightenment for plants, subsidiaries, workplaces, and domestic Group companies.
  • Began establishment of human rights management structure (human rights due diligence) based on the United Nations Guiding Principles on Business and Human Rights.
  • Implemented the following as workplace diversity promotion activities.
    • Conducted interviews with 30 Heads of Units (including executives) to assess the status of workplaces.
    • Rolled out e-Learning in domestic Group companies.
  • Achieved a 78.2% positive response (a 0.2-point increase over the previous year) to item "Feel pride in working at Fujitsu Group" in employee satisfaction survey.

Achieved plan targets

  • Further promote training and enlightenment for Fujitsu and domestic Group companies, led by the Human Rights Enlightenment Committee.
  • Advance the process of establishing a human rights management structure (human rights due diligence).
  • Implement new measures in workplaces to address issues uncovered in the Head-of-Unit interviews.
  • Strengthen initiatives to address factors that were strongly related to improvement of employee satisfaction in the FY 2012 survey.
  • We offer a good working environment for everyone, thanks in part to measures to further human rights promotion and diversity.
  • Our corporate culture fosters ongoing creation of new knowledge and technologies inside and outside the organization through open and free discussion from a wealth of perspectives.
Helping Individuals Flourish
  • Expand positive action (e.g., utilization of diversity mentors for female employees).
  • More effectively augment networking events.
  • Work to increase the rate of positive responses to individual awareness-related items on the diversity awareness survey by looking closely at the issues.
  • Implemented positive action at Fujitsu.
    • Implemented development program for women leaders (46 attendees).
  • Held attribute-specific events (including at domestic Group companies) to promote networking by employees who are involved in child care or nursing care, employees who are foreigners, employees with disabilities, etc.
  • Ratio of female executives at Fujitsu: 4.0%. Ratio of employees with disabilities: 2.00%.

Achieved plan targets

  • Expand positive action for women at Fujitsu (enhance training and diversity mentor program; consider support for active work by young women employees).
  • More effectively implement networking events for all attribute groups.
  • Fujitsu is creating workplaces in which employees recognize each other, and can exhibit the full added value they possess to contribute to the organization.
Promoting a Work-Life Balance
  • Work to increase the rate of positive responses to work-life balance-related items on the diversity awareness survey by looking closely at the issues.
  • Performance in usage of work systems at Fujitsu:
    • Employees taking child care leave: 186. Employees taking leave for wife's childbirth: 510.
  • Conducted survey related to nursing care and, based on the results, held forum (also targeting domestic Group companies) concerning improvement of work styles for balancing jobs with nursing care.
  • Prepared an ICT-based telecommuting environment to achieve more diverse work styles.

Achieved plan targets

  • Consider measures based on results related to work-life balance that were uncovered in the survey of diversity awareness.
  • Promote telecommuting using ICT to help achieve more diverse work styles.
  • We are helping every employee to achieve a work-life balance and maintain a mutually beneficial relationship with society.

[Priority 4] Developing Human Resources for Their Contribution to Society and the Planet

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Working to Develop Employees Who Can Support a Truly Global ICT Company
  • Foster global business leaders.
    • Promote diversity among the next generation of business leaders by strengthening ties with overseas business bases.
    • Enhance the quality and scope of business leaders through continued training.
  • Strengthen the baseline.
    • Reinforce baseline training to ensure that every employee understands and acts in accordance with our corporate philosophy.
    • Increase training opportunities for generating business from social and market changes.
  • Fostered global business leaders.
    • Promoted diversity by increasing the number of attendees from overseas Group companies in the next-generation business leader training program (92 attendees).
    • Leadership development program targeting overseas sites (59 participants).
    • Global competency nurturing program targeting young employees in Japan (103 attendees).
  • Strengthened baseline education.
    • Reviewed baseline education system from the respective standpoints of executives and regular employees.

Achieved plan targets

  • Continually perform "program development for selected employees based on human resource strategy" and "global competency development program for young employees in Japan" to nurture global business leaders.
  • Roll out baseline education that is systemized according to job function and role.
  • We are contributing to the advancement of society by fostering business leaders that can balance the pursuit of business strategies with the creation of social value.
  • Every employee grasps and acts in accordance with our corporate philosophy to create new value for society.

[Priority 5] Communicating and Collaborating with Stakeholders

Targets and Achievements
Category FY 2012 Targets FY 2012 Performance   FY 2013 Targets Medium-Term Targets (FY 2020)
Stakeholder Communications
  • Reflect the opinions of a wide range of stakeholders regarding our CSR initiatives and sustainability report in our actual corporate activities.
  • Engage in periodic dialogue with residents to promote development in neighboring communities.
  • Implemented the following as part of stakeholder communication.
    • Conducted questionnaire on our Sustainability Report and analyzed comments (142 comments) from consumers, shareholders, etc.
    • Engaged in periodic dialogue with residents in regions with major business sites (75 times).
  • Gave lectures on corporate social responsibility in cooperation with neighboring communities, to widely introduce and publicize our initiatives to communities.

Achieved plan targets

  • Conduct CSR activities based on analysis of comments from the questionnaire.
  • Continue dialogue with local residents and companies to promote development in neighboring communities.
  • We have forged relationships built on trust with diverse stakeholders by maintaining mutual lines of communication.
Collaboration with Stakeholders
  • Build relationships with NGOs, NPOs, international organizations, and other diverse stakeholders, and resolve social issues through our business operations.
  • Create forums conducive to innovation creation through dialogue with diverse stakeholders.
  • Provided cloud-enabled environment and life form surveying tools, free of charge, to a total of 10 NGOs and NPOs (out of 41 requests received).
  • Held 11 sessions of dialogues with experts on topics of diversity, human resource utilization, human rights, BOP, universal design, and the environment.

Achieved plan targets

  • Through our business operations, expand social issue resolution and relationship building with NGOs, NPOs, international organizations, and other diverse stakeholders.
  • Promote sustainable co-existence with society by reflecting the opinions of diverse stakeholders in our corporate activities.
  • Fujitsu Group employees practice optimal collaboration with stakeholders in delivering value which meets society's needs.
Harmony with Society
  • Examine introducing an evaluation system for programs promoting co-existence with society.
  • Enhance social contribution programs capitalizing on the Fujitsu Group's expertise.
  • Implemented the following as part of social contribution programs.
    • Launched a program to provide support systems for NPOs, supporting their work efficiency.
    • Achieved a total of about 2,000 internal database records of social contribution activities linked to local communities.
    • Dispatched a total of about 300 volunteers to regions affected by the Great East Japan Earthquake.

Not all plan targets were achieved and some issues remain to be addressed

  • Promote social contribution activities using our internal award program.
  • Implement the following as part of social contribution programs.
    • Establish a next-generation human resource training program that leverages the strengths of the Fujitsu Group.
    • Improve and promote local social contribution activities that leverage our internal database.
    • Expand and improve systems for the further promotion of volunteer activities.
  • Most employees take part in social contribution activities that leverage their strengths.