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  6. Digital Disruption Causing Anxiety as the ‘New Normal’ for the Financial Industry

Digital Disruption Causing Anxiety as the ‘New Normal’ for the Financial Industry

News facts:
  • Fujitsu study reveals that majority of executives in the finance industry (88 percent) have already seen their businesses affected by digital disruption
  • A higher percentage of executives in financial services than other industries believe that digital disruption makes it harder to make long-term business decisions
  • Nevertheless, the overwhelming majority (89 percent) believe that they will be able to thrive in a digitally-disrupted world
May 17, 2017

Findings underline that disruption is the ‘new normal’ for businesses across all sectors today, and it is fundamentally redefining the way that organizations operate. The financial industry in particular has seen a great deal of increased competition and new entrants to the sector – including the rapid rise of fintech firms and so-called ‘challenger’ banks. Consequently, almost all (98 percent) of finance executives surveyed said they believe their businesses has already been directly affected. A further 72 percent expect this change to continue, anticipating a fundamental change in the industry by 2021.

Such ongoing, significant change has led to financial services leaders expressing concern about the impact of digital disruption. Almost half (47 percent) stated that disruption impairs long-term business decision-making. Furthermore, few within the industry feel that they are in the driving seat of digital disruption, with only nine percent saying they believed that they were actually leading digitalization in their sector – the lowest of any sectors surveyed. However, on the positive side, 62 percent stated that they feel more confident in making the right decisions on digitalization than they were two years ago, while 89 percent believe they will thrive in a digitally-disrupted world.

To thrive, financial services respondents widely recognized (86 percent) that the industry needs to evolve. Two-thirds (65 percent) of finance executives believe that their organizations have to innovate faster to stay relevant. In addition, almost half (46 percent) believe that internally, the C-suite or leadership team is driving their reaction to the challenge. Looking externally, most business leaders identified customers (46%) as having the most influence in terms of driving their organization’s reaction to digital disruption, ahead of competitors (27%), partners and third parties (20%). The general sentiment of the financial services sector is confident – with more than two thirds (68 percent) believing that digital disruption presents exciting opportunities for them and more than three quarters (77 percent) agreeing that digital disruption is a positive force.

Elenice Macedo, Head of Financial Services Solutions, Industry Consulting and Software Solutions BAS EMEIA, at Fujitsu, said: “The financial sector is feeling increased competition and disruption more than other industries as organizations struggle to update their aging legacy technology infrastructure. Our findings confirm, that they can clearly see the benefits of digitalization, and they are gaining confidence in terms of deploying new technologies to stay relevant and transform their industry. However, financial executives realize that they need support to achieve their objectives, and over half (52 percent) believe that the right partner who can help co-create technology solutions will help them succeed.

Online Resources

  • [*1] *Notes to editors

    The “Fit for Digital: Co-creation in the Age of Disruption” quantitative research was carried out in September 2016 by independent research company Censuswide. The survey covered 1180 C-Suite decision makers within mid to large sized businesses across public sector, financial services, retail and manufacturing, including 250 respondents from the retail sector. Respondents were in the US (210), UK (156), Australia (152), Germany (152), Spain (150), France (150), Italy (150), Finland (30) and Sweden (30).

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$40 billion) for the fiscal year ended March 31, 2017. For more information, please see

About Fujitsu EMEIA

Fujitsu enables customers to capitalize on digital opportunities with confidence, by helping them to balance robust ICT and digital innovation. Fujitsu’s full portfolio of products, solutions and services gives its customers a competitive advantage in the era of digital transformation. In Europe, the Middle East, India and Africa (EMEIA) the company employs more than 29,000 people. For more information, please see please see

About Fujitsu Caribbean

Fujitsu Caribbean is a wholly owned subsidiary of the US$41-billion Fujitsu Group and a part of Fujitsu America Inc.  Fujitsu integrates the core expertise of our skilled resources and Business Partners to deliver IT Infrastructure Solutions and Managed Services that continuously evolve to respond to our customer’s complex business and technology issues. Focused on the Financial Services, Telecommunications and Government sectors we simplify IT for our customers and build more value into their IT investments. Operating in the Caribbean for over 60 years, we have offices in Jamaica, Barbados, Bahamas, Trinidad and Mexico; including business agents and partners in other islands, to serve the entire region. Fujitsu has delivered and currently supports mission critical ICT solutions and networks across the English-speaking islands of the Caribbean and is rapidly expanding into Central America. For more information on Fujitsu Caribbean, visit

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Date: 17 May, 2017