The Pervasive Retailing Journal is a publication focusing on issues, trends and new developments that impact the pervasive retailing environment. Content is contributed by a combination of industry experts from Fujitsu, our partners and industry analysts. From quick facts about today's retail environment to in-depth articles on strategic issues, the Pervasive Retailing Journal arms you with knowledge to give you a competitive edge.

Here is what you will find in this Winter 2009 issue of the Pervasive Retailing Journal:

• 2009 Tech Spending Trends for Midsize Retailers -- Let’s face it, even the most recession-proof retailers face the coming year with caution. The question for small-to-midsize retailers (SMB’s) is in essence: Will the marketplace grow or shrink, and how will my competition react to opportunities to seize market share?

• Shopping in the Digital Age -- Read about how consumer shopping has changed since the impact of television in the 1950’s to the hundreds of entertainment options, the Internet, wireless media and other emerging technologies now available today. The ability to promote brands on a mass-market scale is no longer simple and straightforward.

• Retail Spending: Where to Put Your Money in a Down Economy -- Find out what Kevin Sterneckert, of AMR Research, has to say about how the economy will affect technology purchases by retailers. The recently held fifth annual “EyeforRetail” Pricing Summit provided insight on lifecycle pricing and finding the right blend of art and science.

• Technology's Role in Enhancing the Movie Experience -- Read about how significant information technology trends are strategically important to enhancing the movie-going experience today.

• Pervasive Retailing Trends -- Interesting and relevant trends are shaping today’s retailing industry.

Archives

PDF Summer 2008

• Self-Service Success at the Full-Service Deli
• Downside Up: Retail Spending in the 2008 Economy
• Touchscreen Technology Improves Service and Reduces Employee Training Time
• The New Power Shoppers
• Pervasive Retailing Trends

Archives

PDF Winter 2008 (379kb)

• Absolute Inventory Visibility Finally Arrives
• The Next Generation of Business Intelligence
• Smart Technology Investments Reap Rewards
• Pervasive Retailing Trends
• VOICE LESSONS: Learning to Hear the Changing Customer Demands

PDF Spring 2007 (386kb)

• Loyalty Marketing Done Right
• What About the Customer you Never See?
• Exceeding your Customers’ Expectations
• It’s Time: Grocers Need to Revolutionize with Technology
• Pervasive Retailing Trends
• Creating Consumer Influence, Not Intrusion

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We hope you find the Pervasive Retailing Journal to be a valuable resource and we welcome your feedback. For comments and article suggestions, click here to contact Wes Bates, Editor.