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Fujitsu Microelectronics Wins EDN Innovation Award for its 1394 Automotive Networking IC Technology

MB88395 Controller with the Fujitsu SmartCODEC is Industry’s First Auto IC to Support 800Mbps Speeds, Deliver HD Video in the Vehicle

Fujitsu Semiconductor America Inc.

Sunnyvale, CA, April 28, 2010

Fujitsu Microelectronics America, Inc. (FMA) announced that its MB88395 IEEE 1394 Automotive networking controller has won a 2009 EDN Magazine Innovation Award. (See related press release, http://www.fujitsu.com/us/news/pr/fma_20090422.html.)

EDN Magazine editors and readers recognized the MB88395 IC in the networking category during the annual Innovation Awards event in San Jose April 26. The Innovation Awards highlight developments in 30 different hardware and software categories, ranging from analog ICs to silicon intellectual property. EDN editors selected the finalists in each category, and invited the magazine’s worldwide readers to vote for the winner using an online ballot.

The industry’s first IC to support the 800Mbps speed provided by the 1394 Automotive standard for in-vehicle multimedia networks, the MB88395 is designed for vehicle navigation, Blu-ray discs, and HD frame using high-speed transmission. The controller uses a high-speed physical layer and link layer along with the Fujitsu proprietary SmartCODEC which provides high compression and can transmit HD video without perceptible latency. Because 1394 Automotive can be configured as a multiplexing network, multiple video and audio streams can be transmitted simultaneously over the same physical layer.

“We are honored that EDN Magazine has recognized Fujitsu’s leadership in next-generation automotive networking technology,” said Philip Hughes, senior director, Automotive Business Group, Fujitsu Microelectronics America. “The MB88395 is an innovative and technologically advanced device that brings the HD experience to rear-seat entertainment.”

Reference Material

A technology backgrounder; "How the 1394 Automotive Network Simplifies Infotainment Delivery,” is available at
http://www.fujitsu.com/us/services/edevices/microelectronics/1394/doc1394/tb_1394info.html

The Fujitsu MB88395 1394 Automotive controller fact sheet is available at
http://www.fujitsu.com/downloads/MICRO/fma/pdf/MB88395_MB88389_FS.pdf

About Fujitsu Microelectronics America, Inc.

Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. FMA provides high-quality, reliable semiconductor products and services for the wireless, automotive, consumer, and other markets throughout North and South America. For product information, visit the company's website at http://us.fujitsu.com/micro/usb, e-mail to inquiry@fma.fujitsu.com or call 1-800-866-8608.

Press Contact - FMA

Emi Igarashi

Phone: Phone: 408-737-5647
E-mail: E-mail: eigarash@fma.fujitsu.com
Company:Fujitsu Microelectronics America, Inc.


All product names mentioned herein are trademarks or registered trademarks of their respective owners.

Date: April 28, 2010
City: Sunnyvale, CA
Company: Fujitsu Microelectronics America, Inc., ,