Fujitsu today announces increased assistance for its channel partners, with a powerful new marketing platform that makes it simpler and more effective for channel partners to market the company’s industry-leading products. Free of charge, and without the need for special marketing, copywriting, or graphic design skills, now Fujitsu SELECT Experts and SELECT Partners – in minutes rather than weeks – can produce advertisements, marketing collateral, or newsletters to raise their revenues while keeping a lid on costs.
Fujitsu SELECT Partners, SELECT Experts, and distributors can now access the new ‘Media Toolbox’ simply via the standard Fujitsu Channel Partner Portal. This web-enabled platform delivers a complete set of easily customizable marketing materials, including advertisements, flyers, emails and online banners for popular Fujitsu products and promotions. All of these can be quickly edited, modified, or translated directly in the portal, as well as tailored with partner logos and contact details to ensure seamless and professional marketing support for partners.
The Fujitsu SELECT Partner program helps resellers grow their business through a closer relationship with Fujitsu, providing exclusive access to people, resources and training. This helps partners increase their skills, benefit from marketing materials and provides eligibility for bonuses and funds to drive differentiation and accelerate sales efforts.
The Media Toolbox is available now to the members of the SELECT Partner program across EMEA. A video demonstration can be found at:
Alastair Edwards, Principal Analyst, Canalys
“Our research shows the high importance channel partners put on marketing; for many, the biggest challenge is the prohibitive cost of effective marketing. Through this tool, Fujitsu is helping to shoulder much of this cost for partners, thereby also improving their return on investing in the SELECT Partner Program. Partners also want to be able to differentiate their marketing campaigns, and the ability to customize a wide variety of Fujitsu campaign materials, rapidly and in local language, should help with this. This is a significant improvement for Fujitsu’s channel, and should encourage more partners to actively participate in marketing campaigns around Fujitsu.”
Dr. Laura Bonamici
+49 89 62060 4454
VP Corporate Communications, International Business
+49 89 30 90 51629
Date: 12 September, 2013
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