Point of sale innovation
An interactive customer experience
Galp Energia
The goal of the Galp TV project was to implement a dynamic point-of-sale feature at Galp petrol stations. Fujitsu’s solution provided general multimedia content (traffic and weather information, news), Galp content (promotions, sponsorships) and advertising via a digital media network.
The solution allows Galp to contact its customers through relevant, constantly updated information. Running specific promotions at the point-of-sale leads to a more dynamic and interactive customer experience and increased revenues. It is estimated that the channel achieves approximately 30 million contacts a year.
Galp Energia is number one in the petrol market in Portugal. It is the sole owner of Petrogal (petrol production, exploration and refining and sale of petroleum products).
Download the 'Galp Energia' case study PDF [250 KB]
