Airtricity is one of Europe's leading fully integrated renewable energy companies. Airtricity has three main areas of focus: wind farm development, finance and ownership of wind farms and green energy supply. One of Airtricity’s main aims is to explore opportunities in the renewable energy sector. In February 2005 a new bill came into being which decreed that all electricity consumers in the Republic of Ireland should be free to choose their own electricity supplier.

As part of the programme to implement the changes necessary to open the market, the state supplier of electricity, the Electricity Supply Board (ESB), conducted a consultative process with market participants; developing 25 standard market procedures and 88 standard electronic files for data exchange. Each market procedure requires a number of sequential interactions between Parties.

Airtricity initiated a Market Opening Programme which they felt was necessary to prepare them to successfully compete in the deregulated electricity supply marketplace.

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