Digital Media Networks

Digital Media Networks introduce a smarter more dynamic way of advertising to customers or communicating with staff. Leveraging Fujitsu's TELentice system, a proven, robust technology, they enable you to easily schedule and send any combination of video, animation, text, audio and visuals directly to PCs, plasma screens, LCD screens, mobile phones, PDAs, Point-of-Sale displays, kiosks, ATMs or Web sites.

Digital Media Networks are already being used in Australia and around the world by many different organisations to distribute video announcements, advertisements, promotions, news, educational material and information.

• In Sydney, the Connex Light Rail System uses a Fujitsu Digital Media Network to schedule, distribute and display news and entertainment on 20in LCD screens inside their trams.
• In Bangkok's skytrain stations a Fujitsu Digital Media Network enables almost 470,000 passengers a day to view announcements and advertisements on Fujitsu plasma display screens as they wait for trains.
• Inlink Media is another Australian company using a Fujitsu Digital Media Network to deliver entertainment, information and advertising to their network of displays located inside high-rise elevators.

For businesses

The power of the Digital Media Network is in how targeted your message can be. You determine what is transmitted, to whom, when and where. Send price changes, parts availability, stock market information or breaking news to your staff’s PDAs or computer screens. Update your Web site at the same time.

For advertisers, banks, transport and retail organisations

The success of the Digital Media Network is in how cost-effective and measurable it is. Instead of paying for costly television advertising or wasteful direct mail campaigns, you can promote products and services at the precise locations where customers make buying decisions.

The Digital Media Network offers a simple, cost-effective way of keeping your customers entertained and informed with continuously updated information that is easy to manage. Displays can be located at the airport, the station, the stadium, the bank, the health centre, the mall - even right in the supermarket trolley.

Once you have a Digital Media Network in place, the system enables you to easily manage the content, bookings and billings of third-party advertisers, providing you with an ongoing revenue stream.

For art galleries, exhibitions and museums

Add a whole new dimension to the visitor’s experience with a Digital Media Network. Now you can precisely time and display powerful 3D images with commentary, background information or upcoming news and events.

Captivating the audience

Bangkok’s fashionable sky-train stations now act as an information hub delivering dynamic, decision-influencing messages to almost 470,000 daily passengers, thanks to TELentice.

Screens are connected via ADSL and integrated within an optical fibre cable network that provides a unique and evolutionary Digital Media Network.

Centralised TELentice operation allows multimedia materials to be distributed to individual broadcast locations, along with daily, weekly, monthly or even quarterly play schedules. More

Give advertising a lift

News, weather, advertising and messages in split-screen format are delivered over wireless technology across Inlink’s network of display screens located inside the elevators of Sydney and Melbourne high-rise office buildings. Powered by TELentice, this innovative system delivers continuously updated multimedia and successfully addresses the unique operational challenges of the constantly moving elevator environment.

The precision broadcasting capability provided by TELentice proves highly attractive to advertisers. More

How does it work?

TELentice centrally stores and transmits digital media across IP (Internet Protocol) networks, including wireless. The system can be used to schedule and display any kind of digital multimedia - from an advertisement, to a slide show with commentary or an animation. Media elements you can transmit include:

• Pre-cached digital media files - such as video, audio and still images.
• Live Web content - including Web sites and streaming video.
• Live data streams - such as tickers and database queries.
• Analogue input - from TV tuners and DVD players.

This can be transmitted to a wide range of PCs, plasma screens, LCD screens, mobile phones, PDAs, Point-of-Sale displays, kiosks, ATMs and Web sites. TELentice is extremely flexible: content can be modified or replaced by you at any time in response to changed conditions such as weather, delays in transport, stock fluctuations or price reductions.

Award-winning technology

Fujitsu’s TELentice was developed right here in Australia. It has already been implemented at many sites around the world and has received many successful reviews and accolades including:

• The Secrets of Australian IT Innovation Award 2002
• Australian Consensus Software Award 2001

How is it implemented?

Fujitsu will work with you to plan and integrate a complete Digital Media Networks solution from the display(s) right through to integration with your network. As a world-leading provider of Digital Media Networks, we have a depth of experience in designing and implementing TELentice across a wide range of companies with diverse networks, customers and corporate objectives.

We will provide a flexible end-to-end solution that is easy for you to manage centrally - regardless of whether you are sending information to one screen or thousands. You will find it simple to schedule material to play at specific times, on the screens you nominate and, if required, schedule and bill for it.

In touch on the train

The Connex Light Rail system in Sydney features 20in LCD screens throughout their fleet of trains. These provide passengers with entertainment, continuously updated news and weather, current affairs and other lifestyle programs via Fujitu’s TELentice system.

The system in completely wireless and provides a dynamic way of informing passengers of upcoming promotions and service interruptions. More

Technology on display

The State Library of Victoria uses Fujitsu’s TELentice system to control displays schedules and alter presentations to suit not just daytime exhibitions, but also out of hours events, such as corporate hospitality or even rock concerts.

In addition to a 50in Fujitsu Plasma flat screen, they have multimedia and touch-screen kiosks, all of which are managed through TELentice. Dazzling 3D animations (such as this one of Ned Kelly’s armour) have been displayed as well as videos, music and other media. More

Two packages to choose from

1. TELentice Lite

This solution is ideal if you need to manage up to 30 screens. Typically, it is used by companies requiring high-impact multimedia displays in a single location or venue, such as a bank, sporting arena, museum, art gallery or business where detailed activity reports for billing and auditing are not required.

2. TELentice Enterprise

This is designed for organisations who want to generate revenue by transmitting multimedia content over a Digital Media Network (DMN). With this solution, you will be able to manage thousands of unique media channels, targeted by location, demographic and proximity of service. Major functions include network planning, pricing, client management, targeted booking, scheduling, distribution and auditing, enabled by the following modules:

• Contact management - Enables you to manage prospects, customers, their brands and products.
• Pricing - Supports different rates based on location, day, time, length and format of advertising.
• Content management - Secure storage and management of all material.
• Booking - Allows ads to be booked based on screen location(s), day of week, time of day or customer demographic. The ad can be run on one screen or many.
• Schedule generation - Automatically allocates booked ads as evenly as possible, inserts additional media in unused time slots and enforces non-competing rules to avoid running advertisements from similar vendors consecutively.
• Distribution - Automatically delivers schedules and advertising media to each location via satellite, Internet or wireless network.
• Display - Supports the display of MPEG streamed video, JPEG, Flash, Shockwave or HTML format.
• Billing and audit - Generates complete and detailed activity reports for billing and auditing purposes.

Optional enhancements

If required, the following modules can also be implemented in your solution:

• Monitor - Provides an up-to-the-minute snapshot of media channel delivery, network availability and display device status throughout the network.
• MAGIC - Enables the delivery of media based on user interactions with other applications (ATM, POS, Kiosks etc). These interactions can be tailored to meet sophisticated marketing motivations and goals.
• Adhoc - Enables unplanned delivery of messages or media initiated centrally or at a venue level.

Contact information

If you are interested in learning how Digital Media Networks could enhance the distribution of information or advertising material in your organisation, please contact your local Fujitsu office or email: digitalmedia@au.fujitsu.com