Electronic Shelf Labelling
ILID is a unique technology that uses a building's existing lighting system to carry information to electronic display devices such as electronic shelf price labels. This technology provides a simple low-cost means of transmitting data from a central computer to a large population of receiving devices.
ILID Electronic Shelf Labels are fully portable, self-powered and operate in adverse environments such as freezers and fresh produce areas. Because light is used to transmit price changes and other information, there is no need for radio frequency or infrared transmission hardware. The devices themselves can be located almost anywhere - they do not need to be in a direct line of sight as they will work with reflected light or even light transmitted through a translucent object.
More efficient pricing
The ILID system revolutionises the way both retailers and customers view product pricing. For retailers it becomes an effective pricing tool by eliminating time-consuming price-marking and by simplifying product promotion. For customers it guarantees that the price on the shelf will be identical to that paid at the checkout. Also, other information such as savings on discounted prices can be quickly and easily displayed.
A central computer system controls the information that is sent to the electronic shelf labels. The software running on the shop computer system takes data from a POS database or similar and sends it to the ILID controller device. The controller processes the data and sends it out to the ILID modulators which are located within the lighting system. The modulators then send the data to the displays.
Benefits
- Labour savings - lowering the cost per sale
- Pricing accuracy - including head-office pricing control
- Flexibility - price changes are simple, quick and inexpensive
- More information for shoppers - eg unit price and loyalty program data
- More information for staff - eg stock levels
- Additional features - ability to flag priority SKUs, deleted lines and future promotions
- Low infrastructure costs - the lighting already exists in the shop
- Long battery life - ten years-plus, operating 24 x 7
- Highly scalable - even small installations are cost-effective
More information
Retail news
- Sep 19
- Consumers call for smarter technology to help them shop
Melbourne, September 19, 2006 – Almost half (47 per cent) of consumers say they will spend more with a retailer, providing the retailer has invested in the latest smart technology
- Sep 19
- Fujitsu and Reflexis Systems partner to deliver Retail Task Management solutions
Melbourne, September 19, 2006 – Fujitsu Australia Limited and Reflexis Systems Inc., the leader in retail task management software, have formed a strategic partnership to deliver advanced retail management solutions. Under the terms of the agreement, Fujitsu will be the exclusive distributor for Reflexis Systems in Australia and New Zealand, while integrating the Reflexis enterprise applications with its own software, services and hardware offerings.
- Sep 19
- Fujitsu launches Pervasive Retailing
Melbourne, September 19, 2006 – Fujitsu Australia and New Zealand today launched Pervasive Retailing, its unified framework of software, hardware, tools and services to enable anywhere, any time, every time retailing.
- Jun 22
- Fujitsu appoints industry experts to drive retail strategy
Sydney, June 22, 2006 – Fujitsu Australia and New Zealand today announced the appointment of Vaughn Clair and Conway Kosi to drive Fujitsu’s retail strategy and grow its retail business in Australia and New Zealand.
- Apr 11
- 1st Choice Liquor Superstore partners with Fujitsu to deliver digital media
Melbourne, April 11, 2006 – Fujitsu Australia has today been named the primary contractor for the continued rollout of a digital media network for Coles Myer’s 1st Choice Liquor Superstores across Australia. Fujitsu will manage a consortium of vendors to provide a full end-to-end digital media managed service across 45 1st Choice Liquor Superstores over the next three years.
