Corema Target
A customer database full of data is not enough. The information can only be turned into value when you have the tools to create the customer groups you need to target with your creative marketing programs. Corema Target takes the strain out of managing customer segmentation and promotion management.
The Corema Target application provides an intuitive interface for creating promotions that will be delivered to targeted customers. Useful information such as goals, expected results and promotion budget is captured so that reporting against expectations becomes simple.
Corema Target combines this information with more advanced features such as control groups, random or top/bottom group selection and automatic prioritisation and deduplication to ensure your target groups are relevant to increase the success of your marketing campaigns.
Corema Target manages your promotion and cell creation through trial runs and promotion execution, results analysis and reporting to help you understand the true cost of your marketing promotions and give you a more accurate return-on-investment figure.
Download the Corema Target brochure (PDF, 130KB)
Retail news
- Sep 19
- Consumers call for smarter technology to help them shop
Melbourne, September 19, 2006 – Almost half (47 per cent) of consumers say they will spend more with a retailer, providing the retailer has invested in the latest smart technology
- Sep 19
- Fujitsu and Reflexis Systems partner to deliver Retail Task Management solutions
Melbourne, September 19, 2006 – Fujitsu Australia Limited and Reflexis Systems Inc., the leader in retail task management software, have formed a strategic partnership to deliver advanced retail management solutions. Under the terms of the agreement, Fujitsu will be the exclusive distributor for Reflexis Systems in Australia and New Zealand, while integrating the Reflexis enterprise applications with its own software, services and hardware offerings.
- Sep 19
- Fujitsu launches Pervasive Retailing
Melbourne, September 19, 2006 – Fujitsu Australia and New Zealand today launched Pervasive Retailing, its unified framework of software, hardware, tools and services to enable anywhere, any time, every time retailing.
- Jun 22
- Fujitsu appoints industry experts to drive retail strategy
Sydney, June 22, 2006 – Fujitsu Australia and New Zealand today announced the appointment of Vaughn Clair and Conway Kosi to drive Fujitsu’s retail strategy and grow its retail business in Australia and New Zealand.
- Apr 11
- 1st Choice Liquor Superstore partners with Fujitsu to deliver digital media
Melbourne, April 11, 2006 – Fujitsu Australia has today been named the primary contractor for the continued rollout of a digital media network for Coles Myer’s 1st Choice Liquor Superstores across Australia. Fujitsu will manage a consortium of vendors to provide a full end-to-end digital media managed service across 45 1st Choice Liquor Superstores over the next three years.
