Corema Loyalty
As a retailer, you know how critical it is to convert visitors into customers - preferably ones who make a habit of spending in your store.
Winning new customers can be a costly business. Keeping and maximising the customers you have is the goal. Retailers recognise that the majority of customer profit comes from those who are most loyal, so retaining their loyalty, and winning loyalty from other customers via targeted offers and promotions, is key.
A retailer's marketers define offers and promotions within the POS promotion system. Corema Loyalty manages the progress towards these offers and promotions by customer or household, in real time, in any store. Once a customer hits an award threshold, Corema Loyalty manages the award process and records the award and redemption of awards to eligible customers. When you make an award - tell your customers about it!
Corema Loyalty is incredibly versatile. It can manage both points or continuity-based offers and incorporates flexibility so that you can offer multi-level thresholding, accelerated earnings, instant winners and channel or external award management programs.
Retail news
- Sep 19
- Consumers call for smarter technology to help them shop
Melbourne, September 19, 2006 – Almost half (47 per cent) of consumers say they will spend more with a retailer, providing the retailer has invested in the latest smart technology
- Sep 19
- Fujitsu and Reflexis Systems partner to deliver Retail Task Management solutions
Melbourne, September 19, 2006 – Fujitsu Australia Limited and Reflexis Systems Inc., the leader in retail task management software, have formed a strategic partnership to deliver advanced retail management solutions. Under the terms of the agreement, Fujitsu will be the exclusive distributor for Reflexis Systems in Australia and New Zealand, while integrating the Reflexis enterprise applications with its own software, services and hardware offerings.
- Sep 19
- Fujitsu launches Pervasive Retailing
Melbourne, September 19, 2006 – Fujitsu Australia and New Zealand today launched Pervasive Retailing, its unified framework of software, hardware, tools and services to enable anywhere, any time, every time retailing.
- Jun 22
- Fujitsu appoints industry experts to drive retail strategy
Sydney, June 22, 2006 – Fujitsu Australia and New Zealand today announced the appointment of Vaughn Clair and Conway Kosi to drive Fujitsu’s retail strategy and grow its retail business in Australia and New Zealand.
- Apr 11
- 1st Choice Liquor Superstore partners with Fujitsu to deliver digital media
Melbourne, April 11, 2006 – Fujitsu Australia has today been named the primary contractor for the continued rollout of a digital media network for Coles Myer’s 1st Choice Liquor Superstores across Australia. Fujitsu will manage a consortium of vendors to provide a full end-to-end digital media managed service across 45 1st Choice Liquor Superstores over the next three years.
