Fujitsu PC Asia Pacific

Rev Up the Decibels as Fujitsu’s LifeBook U2010 Navigates the Urban Jungle

Whoever said that good things come in small packages was right on the money – even way back when neither wealth nor power could acquire such advanced technology. Yet today, Fujitsu’s LifeBook U2010 brings into being both a wealth of computing functions and technological power, in an agreeably diminutive form factor to make you supremely mobile.

Asia Pacific, October 10, 2008 (Updated!)  — Fujitsu PC Asia Pacific today proudly unveils the LifeBook U2010⁽¹⁾, the successor of the futuristic Ultra Mobile PC (UMPC), the LifeBook U1010, which won over many Fujitsu converts along with a host of worldwide accolades. Mobile professionals, glamazons and urbanites will be enchanted with the computing delights contained in this polished powerhouse and they will absolutely impress onlookers everywhere.

Mr. YS Ng, Senior Vice President, Sales and Marketing says, “Last year, Fujitsu made UMPC history with its landmark, feature-rich LifeBook U1010. Continuing in its unique 3-in-1 tablet/notebook/handheld PC tradition, the amazing LifeBook U2010 cements our triumph in this field as it replicates the ingenuity of the U1010 as well as accentuating its lifestyle capabilities with a distinctive GPS navigation feature and wireless music on-demand – all while remaining fashionably small and powerfully compact.”

Ever wished you could listen to that favourite collection of songs you painstakingly uploaded from your personal CDs on your drive home? Well, the LifeBook U2010 comes with the technology to make this nice-to-have a reality with its ability to wirelessly connect to any FM radio and its audio output to play aloud your chart-toppers - in this case, straight from your notebook’s music library, using only your car’s FM stereo system! Being the handy companion that it is, the LifeBook U2010 transforms an otherwise tedious trip across the island into an energising experience as you drive to the jive!

And, should you decide to take the road less travelled and end up getting lost, the LifeBook U2010 can easily straighten out your confused journey with its on-the-travel map displayed on its high resolution SuperFine 5.6” WXGA 1280 x 800 screen with 300nits brightness, courtesy of its integrated GPS module. It even has a one-touch Raku Raku zoom button for optimal viewing. Unsurprisingly, deciding how to get to your client’s new factory on the outskirts of town will no longer be a tiresome process thanks to the new car navigational might of this petite LifeBook - which even prompts with directions as you go along!

All is well and good for those with cars at their disposal, but where does the glamazon stand - since she’d rather be chauffeured from one chillout spot to the next in her urban playground? Unquestionably, the lightweight (610g) and multimedia-centric LifeBook U2010 accords her centre- stage by entirely meeting her entertainment and communication needs on a portable full-featured Windows Operating System with a built-in 1.3 Mega Pixel camera, making instant messaging and online chatting effortless.

To enhance your experience with this mobile companion, the finger-friendly Microsoft® Origami™ Experience 2.0 application⁽²⁾ is made available with the LifeBook U2010 for quick touch access to your favourite multimedia programmes. With fully-optimised browsing features, your music, videos, photos, games will all be within easy reach, not to mention updating your blog and taking quick notes will be such a breeze.

Remembering urbanites and their need to beat the queue and capitalise on favourable currency exchange rates, the LifeBook U2010 helps them get the best of the west by enabling them to shop online for overseas merchandise anywhere they get Internet access. And thanks to its nifty wireless music on-demand technology, the LifeBook U2010 allows you to take charge of the atmosphere at a party and rev up the tempo to the beat of your play list straight off your UMPC, without the hassle of burning the songs to a CD first - how’s that for loving Mother Nature!

The wonders of the LifeBook U2010 extend to busy professionals who need to be constantly contactable and cannot afford time away from work responsibilities, making the long battery life of 7.5 hours⁽³⁾ an absolute bonus. Hence, the U2010 makes it a point to provide mobile connectivity via WLAN 11a/g/n, Bluetooth v2.1 to minimise work downtime for business travelers on the go, letting them send and receive emails promptly without any fuss. Moreover, this tablet-convertible notebook’s generous storage space (up to 60B or option of 64GB SSD) means that having big business files on hand for reference is not a problem at all.

In addition, let’s not forget that this petite PC in your palm swivels and turns over to double up as a handheld tablet PC that lets you scribble in short notes for automatic conversion to soft copy text – even when using your fingers! Of course, if time and inclination permits, who’s to stop you from engaging in some electronic sketching with your stylus? And to make sure this mini laptop doesn’t slide out of your grip and derail your artistic efforts, this LifeBook U2010 has a slip-resistant base.

Be it a business professional, glamazon or urbanite, everyone craves a longer battery life. Hence, the LifeBook U2010 comes prepared to meet this demand because it runs on the latest Intel® Centrino® Atom™ processor technology with Intel® Centrino® Atom™ processor Z530 (1.6GHz) and Intel® System Controller Hub, thus endowing it with lower power consumption properties. This means that you are more likely to reach your destination before your battery bails on you. Businessmen will also no doubt be grateful for the longer lasting battery since it means less hassle with wires since the charger stays in the office even as you don’t.

As with all Fujitsu PCs, this UMPC comes replete with a suite of security features that guarantees the confidentiality of your information. Ensuring that your confidential documents stay private are 2-level BIOS lock. In addition, the LifeBook U2010 has a Fingerprint Sensor which allows the encryption of sensitive files with a swipe of your pre-registered fingerprint since no password can be more secure than your own fingerprint!

Exclusively for the LifeBook U2010, Fujitsu is collaborating with tokidoki to offer a special Limited Edition tokidoki designed U2010. Meaning sometimes in Japanese, tokidoki is playful yet sophisticated and provocative. Fans of tokidoki will be happy to know that 100 pieces will be available for sale here in Singapore. The Creative Director behind tokidoki is Simone Legno from Italy.

Fujitsu remains firmly committed to the promotion of a cleaner environment and complies with the European Union’s Restriction of Hazardous Substances directive (RoHS) across its entire range of products. In addition, Fujitsu has established a set of commitments that goes beyond RoHS requirements, thus allowing it to stay keenly focused on its customers’ health and well-being as well as to embrace a healthier environment for all. By adopting a green factory concept and being committed to the cause of energy-efficient computing, Fujitsu also fights to sustain the Earth as a sponsor and a member of the Climate Savers Computing Initiative.

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Disclaimer

1 LifeBook U2010:

Please note that product availability and configuration will differ from country to country

2 Microsoft® Origami™ Experience 2.0 application:

Applicable with Genuine Windows Vista® Home Premium only

3 7.5 hours:

Extended battery: Up to 7.5hrs/ 8.5hrs on SSD, 4-cell, Lithium-ion 7.2V, 5800mAh

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Fujitsu PC Asia Pacific is the Asia Pacific Regional Headquarters for PC business of Fujitsu Limited, Japan. Its responsibilities include the marketing and sales of a wide range of personal computers for the corporate and end-user markets in the Asia Pacific.

Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 160,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.3 trillion yen (US$53 billion) for the fiscal year ended March 31, 2008. For more information, please see: http://www.fujitsu.com/

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All company/product names mentioned may be trademarks or registered trademarks of their respective holders and are used for identification purposes only. Models listed in this press release may not be sold in your country. Please check with your local distributors for availability.