Design Thinking

What is Design Thinking?

Design Thinking is a mindset transformation method to realise Human Centric intelligent society in the early stages of Human Centric Innovation; a mechanism to discover, create, and realise customer experience value at a high level.

The key to successful digital transformation comes from knowing that value is created from connectivity and putting people at the centre of digital technologies. Human Centric Innovation is an approach to creating business and social value by empowering people with digital technology.

Design Thinking draws upon ideas, logic, imagination, intuition, empathy and reasoning, to match people’s needs and business viability with what is technologically feasible. It’s all about people, technology and business – all centred around the customer. Fujitsu can facilitate Design Thinking workshops and boot camps which can be tailored to individual organisational needs.

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