Fujitsu Shares the Secrets of Successful Business Process Management at Gartner Symposium/ITxpo 2003

Success in business process management (BPM) depends on using tools that allow a flexible and rapid response to changes in business conditions, according to Dave Bowden, Director Strategic Marketing, Fujitsu Software Corporation, San Jose, California.

Speaking at this week's Gartner Symposium/ITxpo 2003 in Sydney, Mr Bowden said BPM is quickly emerging as a critical focus for CIOs and senior business managers in major enterprises. By bringing together the technology islands of enterprise resource planning (ERP), customer relationship management (CRM), enterprise application integration (EAI) and workflow, BPM enables organisations to focus on business outcomes rather than enabling technologies.

"A flexible BPM engine is essential, but true transformation comes from involving business people in the collection, analysis, simulation and optimisation of the internal processes of the enterprise," said Mr Bowden. "Fujitsu can demonstrate today how customers are benefiting from the powerful business process management capabilities of its Interstage suite of products."

At his Gartner Symposium/ITxpo 2003 solutions session today, Mr Bowden presented a series of real-world examples showing how customers are using Fujitsu BPM solutions to transform operating procedures, lift business effectiveness and raise profitability.

For example, the world's leading financial services firm, Citigroup, is using Fujitsu's Interstage BPM solution to revamp its credit analysis and approval system. Interstage enabled Citigroup to create a scalable and reliable Web-enabled approval process with integrated workflow features.

Similarly, US-based specialist travel risk management company iJET used Interstage Business Process Manager to rapidly implement a new business architecture for creating, reviewing and routing intelligence information. The flexibility and powerful workflow features of the Fujitsu solution enabled iJET to create a BPM solution in just six weeks with only two developers.

In Australia, leading health insurance company MBF used Fujitsu BPM tools to cut new member enrolment times from days to minutes, improving the health insurance company's ability to recruit new members and provide outstanding customer service.

"Fujitsu Interstage Business Process Manager is a powerful and highly adaptable engine to deploy complete process lifecycle solutions," Mr Bowden said.

"Working with Fujitsu enables organisations to seize the initiative on BPM and create leaner, faster business operations with processes that deliver measurable returns in revenue growth, profitability and customer satisfaction."